The BBC Radio 2 broadcaster says her ‘You’ve got to stick with it, but with my iconic fringe, it’s looking fuller and better than ever’
Bethan Shufflebotham Affiliates and Reviews and Eve Rowlands Senior Shopping Writer
16:33, 18 Jan 2026
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Sara Cox has been using the Dr Vegan Hair Saviour supplements(Image: Dr Vegan)
It’s no surprise that hair loss, at any age, can significantly impact confidence in both men and women. Shedding and thinning can all be caused by a range of factors including age, genetics, hormonal fluctuations and stress.
With this, many shoppers are now exploring supplements to maintain healthy hair. And there’s one particular brand which has had the seal of approval from BBC Radio 2 broadcaster Sara Cox whose 78p-a-day formula is credited for keeping her locks and ‘iconic’ fringe ‘looking fuller’ and delivering ‘less shedding’.
The presenter recently shared how she’d noticed her hair becoming ‘dry’ and ‘looking a bit dull’, prompting her to try a daily hair supplement targetting these issues. The 51 year old has recently joined supplement brand Dr Vegan as an ambassador and described it as her hair’s ‘saviour’.
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The product in question is Dr Vegan’s aptly named Hair Saviour, priced at £25.99 for a 30-day supply. This award-winning supplement brings together 14 scientifically researched ingredients and was created by practitioners to promote healthy hair growth whilst tackling nutritional deficiencies that may lead to hair thinning or loss in both women and men.
Discussing her journey, Sara explained: “My hair was feeling a little bit dry and it was looking a bit dull, so I needed help. I wasn’t interested in a quick fix. My saviour, quite literally, is Hair Saviour,” reports the Mirror.
Sara Cox’s Hair Saviour is available from Dr Vegan
The Hair Saviour is 100% vegan, with zero additives or animal ingredients and is available as a subscription. It’s been hailed for helping with hair loss and thinning.
She continued: “After about six weeks I noticed less shedding and my hair began to feel fuller. After around eight to ten weeks, I started seeing new baby hairs coming through. You’ve got to stick with it, but with my iconic fringe, it’s looking fuller and better than ever. Bottom line is my own hair just feels healthier and definitely feels fuller.”
Hair Saviour features AnaGain, a pea shoot extract that’s undergone clinical trials examining its impact on hair wellness. Research has demonstrated the ingredient’s ability to boost the body’s natural hair growth potential by as much as 78%, whilst also extending the growth phase of the hair cycle.
Dr Vegan reports that customers generally begin noticing tangible results between eight and twelve weeks. A survey carried out by the company in June 2024 revealed that 81% of participants who used Hair Saviour for three months or longer found the supplement effective, with 73% observing better hair strength following three months of use, while 70% experienced new hair growth during the same timeframe.
Perfect for those seeking to nurture their locks without unnecessary additions, lotions and potions, the formulation boasts being entirely vegan, cruelty-free, and free from additives. The supplement also delivers essential nutrients including Biotin, Zinc and Selenium to promote scalp health and reinforce hair strength.
As an alternative, Feel offers their Hair Support supplement for £45.15, reduced from £56.43. This product champions Keranat, a component scientifically proven to decrease hair loss, restore the natural growth cycle and fortify hair from root to tip.
A before and after using Dr Vegan’s Hair Saviour tablets(Image: Dr Vegan)
For those who favour a more topical solution, Champo is a popular choice amongst beauty fans. Its £34 hair growth serum is ideal for individuals with fine hair experiencing thinning or loss.
The formula includes caffeine, tetrapeptides and Ayurvedic Haritaki Extract, known for instantly boosting volume at the roots while stimulating the scalp for fuller, stronger hair.
Over at Dr Vegan, the Hair Saviour supplement is available as part of the brand’s subscription service. Shoppers can subscribe to a three-month supply for £69.99, which equates to roughly 78p per day.
Sarah Cox’s testimonial isn’t the only one praising the Hair Saviour results. Emma, aged 53, reported her hair “felt different within a month” following damage from bleaching.
She shared: “I had a hair disaster in 2020/21 when I decided to go blonde. I never thought I would ever get my hair back to a good condition. I started Hair Saviour and within a month my hair felt different. Soft, shiny hair was making a return, my hairdresser couldn’t believe how much it had grown between appointments. I am so thrilled to have healthy happy hair again and at 53 years old.”
Rebecca, another user, noticed her hair becoming smoother and less fragile despite managing autoimmune conditions. She shared: “I have taken Hair Saviour for a month now and my hair is already feeling smoother, sleeker, less frizzy and I can go much longer between washes without it getting greasy. With autoimmune illnesses and related meds, my hair is usually fine, brittle and falling out – genuinely feel this isn’t the case anymore. Can’t praise it enough.”
Additional users have noted enhanced thickness, with benefits extending beyond their hair, remarking: “I’ve only been taking it for five weeks and I can see a difference already! My hair is in much better condition, my nails have grown, my eyebrows have grown as have my eyelashes. I am so impressed.”
The Hair Saviour capsules can give results in 60 days, the brand says(Image: Dr Vegan)
However, not all customers have achieved their desired outcomes, with one stating: “I’ve been using this product for well over six months now and to be honest I really can’t see any improvement in the volume or thickness of my hair. Saying that my hairdresser has noticed a difference?
“But my hair still looks the same to me. I still have it coloured and perhaps this doesn’t help. Trying to embrace my grey but struggling so revert to a colour. I’ll continue to use it until the end of the year and if I still feel the same.”
Another customer, Bev, shared her experience: “You have to have patience and they will work. I took them for 3 months before I noticed lots new baby hairs filling in the thinning areas. I had tried everything including Regaine for women but it was dr vegan hair saviour that worked for me.”
The Dr Vegan Hair Savior is currently available at a reduced price for a limited period here.