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AVONDALE, ARIZONA – NOVEMBER 02: Noah Gragson, driver of the #4 Long John Silver’s Ford, and Chris Buescher, driver of the #17 Body Guard Ford, race during the NASCAR Cup Series Championship at Phoenix Raceway on November 02, 2025 in Avondale, Arizona. (Photo by Meg Oliphant/Getty Images)
Joe Gibbs Racing confirmed a new NASCAR Cup Series sponsorship agreement with Zep for the 2026 NASCAR Cup Series season. The deal expands Zep’s involvement in the series after a smaller program in 2025. Joe Gibbs Racing announced the partnership on January 19, 2026, in Huntersville, North Carolina.
The agreement includes two races as a primary sponsor and full-season associate branding across three Cup Series entries. Drivers involved in the program include Ty Gibbs, Chase Briscoe, and Christopher Bell. The partnership adds another national brand to JGR’s lineup as the team prepares for the upcoming season.
🚨 NEWS 🚨
JGR and @zep_usa team up! Zep will be featured on @tygibbs’ No. 54 Toyota at Kansas (April 19) and @chasebriscoe’s No. 19 at New Hampshire (August 23).
Zep will have associate placement on the Nos. 19 and 54 Toyotas in addition to @cbellracing’s No. 20 throughout… pic.twitter.com/mFmzPr6qmc
— Joe Gibbs Racing (@JoeGibbsRacing) January 19, 2026
Zep Secures Two Primary NASCAR Sponsorship Races in 2026
Zep, a leader in cleaning solutions, will feature as the primary sponsor for two key NASCAR Cup Series events with Joe Gibbs Racing in 2026. Zep’s NASCAR program includes primary sponsorship roles at Kansas Speedway on April 19 with Ty Gibbs and at New Hampshire Motor Speedway on August 23 with Chase Briscoe.
These races grant Zep full paint scheme placement and maximum race-week exposure, solidifying their commitment to NASCAR sponsorship. The move marks Zep’s transition from Front Row Motorsports in 2025 to a larger NASCAR sponsorship role with Joe Gibbs Racing in 2026.
Full-Season Associate Deal Expands Brand Exposure
Beyond the two primary events, Zep’s sponsorship includes an associate sponsorship role for the entire 2026 NASCAR Cup Series season. Zep’s brand will appear consistently on three Joe Gibbs Racing entries. The No. 54 driven by Ty Gibbs, the No. 19 driven by Chase Briscoe, and the No. 20 driven by Christopher Bell. This expanded sponsorship provides Zep with year-round exposure across a premier motorsports platform.
Greg Heyer, Executive Vice President of Retail Sales and Marketing at Zep, commented on the NASCAR sponsorship in a statement to TobyChristie.com.“Zep is excited and grateful to be partnering with JGR this coming season. We both have a legacy of winning products that perform, and a focus on customer satisfaction and innovation. We know that this JGR partnership will further our growth strategy focused on brand awareness, product adoption, and building a stronger, loyal customer base in all areas where we provide cleaning solutions.”
Joe Gibbs Racing has recorded more than 200 NASCAR Cup Series wins and multiple championships. The team continues to strengthen its NASCAR sponsorship lineup with national brands like Zep.
JGR Drivers Address Zep’s Sponsorship
Chase Briscoe previously worked with Zep during the 2024 season at Stewart-Haas Racing. He expressed excitement about the renewed NASCAR sponsorship. “It is great to be reunited with Zep over at JGR. I have a great relationship with those guys, and they have always been supportive of my career, so I’m excited to have them on the car this year.”
Ty Gibbs, who carried Zep as a primary sponsor at Kansas and as an associate sponsor throughout the season, also welcomed the NASCAR sponsorship. “Having Zep on the car at Kansas and throughout the year will be really cool. I’m looking forward to them joining JGR and getting to know the team there.”
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Dogli Wilberforce is a sports writer who covers NASCAR, Formula 1 and IndyCar Series for Heavy Sports. With bylines at Total Apex Sports and Last Word on Sports, Wilberforce has built a reputation for delivering timely, engaging coverage that blends sharp analysis with accessible storytelling. Wilberforce has covered everything from major football transfers to fight-night drama, bringing readers the insight and context behind the headlines. More about Dogli Wilberforce
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