The NBA’s midseason top-selling jersey rankings reflect not only on-court performance but also global fan engagement and cultural relevance across the league. This list highlights a blend of established superstars, dynamic young talents, and franchise cornerstones whose identities resonate with supporters worldwide. From legacy figures to breakout phenoms, these jersey sales offer a snapshot of where popularity and market demand currently intersect in professional basketball.
1. Stephen Curry (Warriors)
Golden State Warriors guard Stephen Curry (30) between plays against the Miami Heat during the first quarter at Chase Center. Credit: Kelley L Cox-Imagn Images
Stephen Curry’s jersey remains the league’s most popular due to his unparalleled global profile, consistent high-level play, and long-standing appeal across diverse fan demographics. Curry’s combination of sharpshooting brilliance and championship pedigree continues to make his No. 30 a perennial favorite for collectors and casual fans alike. His cultural influence extends beyond basketball, further bolstering merchandise demand.
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2. Luka Doncic (Lakers)
Los Angeles Lakers guard Luka Doncic (77) reacts after a play in the third quarter against the Denver Nuggets at Ball Arena. Mandatory Credit: Isaiah J. Downing-Imagn Images
Luka Dončić commands massive merchandise interest, amplified by his move to the Lakers—a franchise with one of the NBA’s largest international fanbases. His creative playmaking, scoring prowess, and role as the Lakers’ franchise centerpiece make his No. 77 a top choice for fans globally. Dončić’s appeal bridges both long-time NBA followers and newer audiences drawn to his dynamic game.
3. Jalen Brunson (Knicks)
New York Knicks guard Jalen Brunson (11) reacts after scoring a three-point shot against the Portland Trail Blazers during the first half at Moda Center. Credit: Jaime Valdez-Imagn Images
Jalen Brunson’s rise to a top-three seller reflects both his All-Star-caliber performances and the resurgent market for New York Knicks gear. As a leader of one of the league’s most visible franchises, Brunson’s jersey benefits from strong local and national demand. His consistent scoring and leadership narrative have solidified his status among elite NBA stars.
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4. Victor Wembanyama (Spurs)
San Antonio Spurs forward Victor Wembanyama (1) looks on against the Utah Jazz during the second half at Frost Bank Center. Mandatory Credit: Daniel Dunn-Imagn Images
Victor Wembanyama’s jersey sales are driven by his generational potential and international hype as a young talent. Even in a smaller market like San Antonio, his unique skill set and viral moments on social media fuel widespread fan interest. Wembanyama’s presence in the top tier of jersey sales underlines his status as one of the most watched prospects in the modern era.
5. LeBron James (Lakers)
Los Angeles Lakers forward LeBron James (23) in the second quarter against the Denver Nuggets at Ball Arena. Credit: Isaiah J. Downing-Imagn Images
LeBron James continues to be a merchandizing force due to his enduring excellence and legacy status in the NBA. Even as his career advances into its later stages, LeBron’s cultural and sporting influence remains a massive draw for both loyal Lakers fans and a broader global audience. His No. 23 jersey is as much a symbol of longevity and greatness as it is of team allegiance.
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6. Anthony Edwards (Timberwolves)
Minnesota Timberwolves guard Anthony Edwards (5) looks up in the second half against the San Antonio Spurs at Frost Bank Center. Credit: Daniel Dunn-Imagn Images
Anthony Edwards blends star performance with youthful energy and a strong social media presence, making his jersey particularly popular with younger fans. As the leading face of the Timberwolves franchise, Edwards’ athleticism and highlight-reel plays generate organic buzz and merchandise sales. His status as a rising star dovetails with growing Timberwolves market engagement.
7. Shai Gilgeous-Alexander (Thunder)
Oklahoma City Thunder guard Shai Gilgeous-Alexander (2) reacts against the Miami Heat during the first quarter at Kaseya Center. Credit: Sam Navarro-Imagn Images
Shai Gilgeous-Alexander’s sales are tied to his MVP-level performance. He is the clear centerpiece of an exciting young Thunder team. Consistency and efficiency have earned him league-wide respect.
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8. Jayson Tatum (Celtics)
Boston Celtics forward Jayson Tatum (0) looks to pass in the second half during game four of the second round for the 2025 NBA Playoffs against the New York Knicks at Madison Square Garden. Credit: Vincent Carchietta-Imagn Images
Despite missing significant time due to injury, Jayson Tatum’s jersey remains a top seller due to his established star power and deep connection with Celtics fans. Tatum’s status as a perennial All-Star and face of a marquee franchise keeps demand for his gear strong even when off the court. His historical performances ensure sustained fan investment.
9. Nikola Jokić (Nuggets)
Denver Nuggets center Nikola Jokic (15) following a time out in the game against the Minnesota Timberwolves at Ball Arena. Credit: Ron Chenoy-Imagn Images
Nikola Jokić’s jersey popularity is sustained by his two-time MVP stature and unique playstyle as one of the league’s most effective and unorthodox stars. Fans appreciate his unique, skill-based approach to the game. His dominance has made him one of the most respected players in the league.
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10. Tyrese Maxey (76ers)
Philadelphia 76ers guard Tyrese Maxey dribbles down the court against the Oklahoma City Thunder during the first quarter at Paycom Center. Credit: Alonzo Adams-Imagn Images
Tyrese Maxey’s jump into the top ten reflects his breakout as a high-scoring guard and the Philadelphia 76ers’ competitive profile in the Eastern Conference. His speed, scoring, and improvement year over year attract new fans. Philadelphia’s passionate fanbase also boosts his jersey sales.
11. Cooper Flagg (Mavericks)
Dallas Mavericks forward Cooper Flagg (32) brings the ball up the court against the Utah Jazz during the first quarter at Delta Center. Credit: Rob Gray-Imagn Images
Rookie sensation Cooper Flagg’s strong merchandise performance is notable for a first-year player, driven by his blue-chip pedigree and early statistical impact. Highly drafted rookies often generate strong early demand. His early performances suggest long-term star upside.
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12. Kevin Durant (Rockets)
Houston Rockets forward Kevin Durant reacts after a play against the Chicago Bulls at Toyota Center. Credit: Troy Taormina-Imagn Images
Kevin Durant’s enduring appeal as one of the most prolific scorers of his generation ensures continued jersey demand, even with a new team context in Houston. Durant’s resume of scoring titles and MVP credentials sustains relevance among both casual and devoted fans. His move to the Rockets adds fresh narrative intrigue to his merchandise.
13. Giannis Antetokounmpo (Bucks)
Milwaukee Bucks forward Giannis Antetokounmpo (34) looks back during the second half against the New York Knicks at Madison Square Garden. Credit: Vincent Carchietta-Imagn Images
Giannis Antetokounmpo’s jersey persists as a favorite due to his global superstar status, two MVP awards, and a championship pedigree. “The Greek Freak” brand resonates worldwide, and his physical dominance makes his merchandise consistently desirable. Bucks fans and international supporters alike keep his sales elevated.
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14. Cade Cunningham (Pistons)
Detroit Pistons guard Cade Cunningham (2) brings the ball up court against the Cleveland Cavaliers during the first quarter at Rocket Arena. Credit: Ken Blaze-Imagn Images
Cade Cunningham’s inclusion reflects strong optimism around his role as the future face of the Pistons. Young, versatile stars often attract jersey purchases as fans invest early in potential franchise icons. His profile continues to grow as Detroit rebuilds.
15. Donovan Mitchell (Cavaliers)
Cleveland Cavaliers guard Donovan Mitchell (45) drivers against the Philadelphia 76ers during the third quarter at Xfinity Mobile Arena. Credit: Bill Streicher-Imagn Images
Donovan Mitchell’s momentum stems from his explosive scoring ability and leadership in Cleveland’s resurgence. Mitchell’s dynamic play and clutch scoring moments generate broad appeal beyond local markets. Cavaliers fans see his jersey as a symbol of competitiveness and excitement.
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Conclusion
Jerseys of Los Angeles Lakers guard Luka Doncic (77) and LeBron James (23) pictured during media day at UCLA Health Training Center. Credit: Gary A. Vasquez-Imagn Images
Overall, the 2025–26 top-selling jerseys illustrate how individual excellence, team context, and broader narratives drive merchandise sales in today’s NBA. While perennial icons continue to dominate, emerging stars and strategic team moves are reshaping the landscape of fan preferences. As the season progresses, these trends will remain key indicators of player influence and brand momentum within the sport.
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