zone™ premium nicotine pouches will continue its relationship with Richard Childress Racing as the anchor partner for Kyle Busch and the No. 8 zone Chevrolet in the NASCAR Cup Series in 2026. zone, a tobacco-free and smoke free experience for adult nicotine consumers, will work with RCR to introduce new flavor profiles and build upon successful marketing initiatives featuring Busch, a two-time NASCAR champion and one of the sport’s most prolific drivers.

Since first partnering in 2024, RCR and zone have collaborated on robust at-track hosting, activations, strategic content, and marketing and communications campaigns that successfully help bring the brand and its most popular flavors—including Wintergreen, Dragonfruit, Citrus, Spearmint, and Mint—closer to adult nicotine consumers. In 2026, the companies will build on those successful initiatives – focusing on pre-race moments and lifestyle, while also introducing new flavor profiles. Among other activities, fans can expect new, limited and exciting livery beginning early season.

“The countdown to the 2026 season starts now and zone is thrilled to partner with Kyle Busch for a third-consecutive year in the No. 8 zone Chevrolet at some of motorsports’ most intense races,” said Rishi Dhingra, executive vice president of marketing for ITG Brands, the parent company of zone. “Kyle and the entire team at RCR provide a powerful platform to create meaningful, exclusive touch points—especially in the moments leading up to NASCAR’s biggest events.”

“zone and RCR have worked hand-in-hand to build and launch unique, customizable marketing campaigns geared towards adult nicotine consumers and everyone at RCR is thrilled to watch our relationship continue to evolve as we head into the third year of our partnership,” said Mike Verlander, president of Richard Childress Racing.

zone will continue to serve as the anchor primary on Busch’s No. 8 Chevrolet in 2026, beginning with the NASCAR Clash at Bowman Gray Stadium on Sunday, February 1, 2026. The race airs live on FOX at 8 p.m. ET. Busch will also drive the No. 8 zone Chevrolet for all Speedweeks activities, including the Duels at Daytona on Thursday, February 12 (7 p.m. ET live on FOX Sports 1, MRN and SiriusXM NASCAR radio) and the Daytona 500 on Sunday, February 15 (2:30 p.m. ET live on FOX, MRN and SiriusXM NASCAR Radio) before racing the No. 8 zone Chevrolet in multiple races throughout the 2026 season.

zone is available to 21+ age-verified adult nicotine consumers in select retailers across 12 U.S. markets.

For more information, please visit rcrracing.com and zonepouches.com. 

RCR PR