American Express and the NBA signed a multiyear renewal of their longstanding relationship, with the company increasing its investment in the WNBA and adding USA Basketball, including the men’s and women’s national teams and NBA Take-Two Media. American Express will serve as the entitlement partner of NBA Tip-Off and NBA G League Tip-Off and will be the presenting partner of content across NBA, WNBA, G League, USA Basketball and NBA Take-Two Media social channels. The company is also the title partner of NBC and Peacock’s NBA halftime show, “American Express At the Half.” American Express and the NBA will launch a connected member program with NBA ID, the NBA’s free membership program (NBA).
