Dublin-based financial planning firm SparksWealth has moved into a new city centre office following a period of sustained rapid growth that has seen revenues increase by approximately 60% year-on-year since its establishment in 2019.
The company has expanded from a seven-person team in 2023 to 22 employees today and now advises more than 1,400 clients across the country.
Assets under management have surpassed €200m, reflecting what the firm describes as rising demand for structured, long-term financial planning among Irish professionals, business owners and retirees.
The firm’s new premises at 38 Baggot Street Lower, Dublin 2, were officially opened last week by James Geoghegan TD, marking what the company says is the next phase in its expansion strategy.
Further recruitment is planned for 2026 as the business continues to scale its advisory and client support functions.
Founder and managing director Will Sparks said the company was established with a clear objective to bring a more disciplined, evidence-based approach to personal finance.
“We founded SparksWealth in 2019 with a simple mission: to remove the cowboy from personal finance and replace it with a scientific, evidence-based approach,” Sparks said.
He argued that financial planning should not be product-led or driven by short-term market movements, adding that clients are increasingly seeking structure, clarity and long-term thinking in their financial decisions.
The firm has also seen strong levels of new business through digital channels, particularly LinkedIn, as professionals seek guidance amid growing complexity in pension structures, investment taxation and retirement planning.
The expansion comes at a time of renewed debate around savings and investment taxation in Ireland.
Simon Harris has recently commented on the need to encourage greater participation in long-term investing, prompting discussion across the sector about potential reform.
Sparks said changes to the tax treatment of investments could significantly improve outcomes for savers. In particular, he suggested that aligning fund exit tax with Capital Gains Tax and abolishing deemed disposal rules would be “transformative” for long-term investors.
“The current system creates complexity and, in many cases, discourages consistent long-term participation,” he said.
“Clearer, more aligned policy would support better financial outcomes for households.”
Simon Harris has recently commented on the need to encourage greater participation in long-term investing, prompting discussion across the sector about potential reform. (Pic: Sam Boal/Collins Photos)
Looking ahead, SparksWealth expects continued growth as more households opt for comprehensive financial planning rather than transactional advice.
The firm said its focus remains on helping clients balance present-day lifestyle goals with responsible long-term planning.
Photo: Will Sparks, SparksWealth, pictured with James Geoghegan TD.