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Samsung has rolled out a new rewards program for Galaxy users in the US. The company introduced a Benefits tab in the Galaxy Store, offering a gamified rewards experience to its app marketplace. It includes sweepstakes, daily activities, and the chance to win devices such as the newly launched Galaxy S26 Ultra.

Galaxy Store adds Benefits, a gamified rewards program

This program is designed to make everyday Galaxy Store interactions more rewarding. Samsung has added a Benefits tab to the main navigation bar, allowing users to participate in various activities to earn virtual rewards and unlock entries into sweepstakes. Users can collect virtual Gems by completing simple tasks such as exploring featured apps and games, and redeem them for Galaxy Store coupons and Samsung.com gift cards.

Galaxy Store Benefits will also include daily, weekly, and monthly sweepstakes. Samsung is launching the program with a major monthly giveaway: a chance to win the Galaxy S26 Ultra. Weekly sweepstakes prizes include devices such as the Galaxy A17 5G and Tab A11+. Samsung will refresh rewards and prizes on a regular basis.

Participation in the Galaxy Store sweepstakes is completely free. Users can tap the “Enter now” option in the Benefits tab to secure their first entry. They can unlock additional entries using Tickets or Gems earned by completing various activities within the Galaxy Store.

Avner Ronen, Vice President of Product Development at Samsung Electronics, said the new feature is designed to deepen engagement with the Galaxy ecosystem.

The Galaxy Store plays a central role in how users engage with their favorite content across Galaxy devices. With the Benefits tab, we’re introducing new incentives designed to make everyday store interactions more rewarding while supporting ongoing discovery across the Galaxy ecosystem.

By combining daily tasks, redeemable rewards, and high-value device giveaways, Samsung is adding another layer of incentives to the Galaxy ecosystem, while also giving users a chance to win one of its most expensive flagship phones. The Galaxy Store Benefits program is now rolling out to Galaxy device users in the United States. You may need to update the Store to version 4.6.5.3 or higher to see the Benefits tab.