News 21 Mar 2026 UTC



Honda Racing introduces NASCAR-type commercial program


Section: Competition

Post: Kane Taylor

Title sponsorship rotating on a round-by-round basis through ProMX.

Image: Foremost Media.

The defending champion Honda Racing team will introduce a NASCAR-type commercial program throughout the 2026 Penrite ProMX Championship, where title sponsorship is set to rotate on a round-by-round basis.

A range of brands is set to feature across the team’s factory-backed fleet of CRFs, aligned with each partner’s campaign and promotional objectives across the eight rounds.

The model is not entirely new to the Yarrive Konsky-led organisation, which has previously run varying partners across individual riders within the team in line with other global motorsport categories.

Notably, former title sponsor Boost Mobile is absent from defending MX1 champion Kyle Webster’s machine, with National Finance and Loans (NFAL) to serve as the presenting partner of all team bikes – aside from the Berry Sweet-backed Charli Cannon – for the opening round.

“This model has delivered success globally, particularly in NASCAR, and I’ve applied it across multiple programs here in Australia,” commented Konsky. “Our partners operate on campaign cycles – state and national – and this approach allows them to activate when it matters most. At the same time, it enables us to deliver greater value while competing at the highest level.”

Seven riders will form Honda Racing for the upcoming ProMX season, led by MX1 duo Webster and Wilson Todd. In MX2, Alex Larwood will feature alongside brothers Ryder and Kayd Kingsford, as MXW number one Cannon and MX3 recruit Heath Fisher complete the roster.

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