SAN ANTONIO – Spurs fans can now transform themselves into personalized, player-style arrival moments.
The San Antonio Spurs have launched Spurs AI Studio and its first production, “ULTRA Arrivals,” in partnership with Michelob ULTRA.
“Spurs AI Studio is about breaking down barriers and creating unforgettable experiences for our fans,” said Jordan Kolosey, Vice President of Business Strategy, Innovation and Data Operations at Spurs Sports and Entertainment. “This represents the future of fan engagement, and by working alongside innovative partners like Michelob ULTRA, we’re unlocking moments that were once impossible and bringing fans closer to the game than ever before.”
Fans can immerse themselves in experiencing the iconic tunnel walks of NBA players. This will allow them to see themselves stepping into Frost Bank Center in signature pregame fashion.
Spurs AI Studio, ULTRA Arrivals invites fans to snap a photo of themselves to instantly generate a cinematic “arrival.”
The experience is limited to fans over the age of 21 and is now live at Ultraarrivals.SpursAIStudio.com.