Indiana Fever star Lexie Hull continues to thrive in her personal and professional life.
After having a big year with the Indiana Fever, averaging career-highs of 7.2 points, 4.3 rebounds, 1.8 assists and 1.2 steals per game, she played in Unrivaled for a second straight season. Returning to Rose BC, with whom she won the inaugural championship of the 3-on-3 league in 2025, Hull put up 4.5 points, 3.1 rebounds and 1.0 steal across 13 games.
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Following her Unrivaled run, Hull had her bachelorette party in Scottsdale, Arizona, in March. It’s worth noting that she got engaged to her fiancé, Will Matthiessen, in April 2025, and it is believed that she’ll get married this 2026.
Indiana Fever guard Lexie Hull looks on before a game.© Darren Yamashita-Imagn Images
(© Darren Yamashita-Imagn Images)
On Tuesday, Hull made headlines again, this time for a different reason. The Fever guard officially became a beauty entrepreneur after launching her makeup brand Forta Cosmetics.
“Over 2 years of waiting to share @fortacosmetics with the world and the day is finally here! so excited for you to try,” Hull shared on Instagram.
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“Forta” is a play on the phrase “for the active,” which highlights the brand’s target market: female athletes and those who have an active lifestyle. Forta Cosmetics has launched only one product, but its website indicates that at least two more items are coming in the near future.
Following the announcement, her WNBA peers were quick to react and congratulate her. Aside from Fever star Caitlin Clark, who shared how proud she is of Hull, the likes of Sophie Cunningham, Aliyah Boston, Aerial Powers, Cameron Brink, Monique Billings and Lucy Olsen, among many others, commented.
“Go Lex!! just the beginning,” Cunningham wrote. Boston exclaimed, “So proud of youuuu. FORTA BABYYYY.”
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“Let’s gooo,” Powers shared, along with several fire emojis.
“Congrats lex!!!” Brink stated, while Billings noted, “So excited to try it.”
“Wowowowowowowww,” Olsen added.
As for what’s next for her brand, Hull told Glossy that she and her co-founder, Sarah Guller, plan to get “into more color cosmetics.”
“Things for the eyes, the lips, the face,” Hull shared. “There are so many brands that are built for stillness, and we’re really excited to build a brand that can keep up with both of our busy lifestyles.”
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Related: Did Sophie Cunningham Just Leak Lexie Hull’s Wedding Month?
This story was originally published by Athlon Sports on Apr 2, 2026, where it first appeared in the WNBA section. Add Athlon Sports as a Preferred Source by clicking here.