A major airline is hiring a “really bad” freelance photographer, and Canadians could have a chance at getting tens of thousands of dollars and a free trip.
Icelandair has launched a campaign to “prove that even the worst photographer can take great photos of Iceland.”
No, this is not a late April Fools’ joke. The airline really is hiring a bad photographer, and all Canadians have to do to be in the running is answer six questions and upload a 60-second audition tape explaining why their lack of skill makes them ideal for the job.
An example of one of the multiple-choice interview questions is “How would you describe your photography skills?”
Icelandair
According to the job description, Icelandair is hiring someone who:
Has no professional photography background
Has no special interest in learning photography
Is comfortable using a phone or basic camera without overthinking it
Is frequently disappointed with their own photos
Is occasionally surprised when a photo turns out okay
Is comfortable sharing themself on video and in photos
Likes to travel
Likes people
Is ready to be internationally recognized for their unique photography style
Vova Shevchuk/Shutterstock
The official requirements for the position are:
You must be able to take part in physical outdoor activities and adventures
You must be comfortable hiking and navigating uneven terrain in spectacular landscapes
You must have a valid passport
You must have a clean criminal record
You must be 21 years or older
You must be able to travel for up to 10 days in June 2026
You must be allowed to travel to Iceland, the UK, and the USA
So, what’s in it for you?
The airline is offering the successful applicant an approximately 10-day planned trip in Iceland, with all travel expenses covered. That’s in addition to the US$50,000 (C$69,600) for your photographs, content and participation.
“Your photos will appear in a global campaign, and may appear in other publications and exhibitions,” states Icelandair.
You can apply for the position on the airline’s site.