April 13, 2026, 4:28 p.m. PT
Stephen Curry led the NBA in jersey sales for the 2025-26 season despite missing nearly half of it.This marks the sixth time the Golden State Warriors star has topped the league in jersey sales.Curry previously led in sales during his MVP seasons and most recently in the 2023-24 campaign.He averaged 26.6 points per game in 43 appearances during the season.
Golden State Warriors star Stephen Curry is a global phenomenon. Despite missing nearly half of the season, Curry led the NBA in jersey sales for the 2025-26 campaign, his sixth time doing so.
Curry led the league in sales for the first time during his MVP campaign in 2014-15. Then again during a unanimous MVP season in 2015-16. This streak included the 2016-17 and 2017-18 seasons as well.
Prior to this year, the last time Curry led the league in jersey sales was during the 2023-24 campaign.
In 43 games for Golden State, Curry posted All-Star-level numbers, finishing the year with averages of 26.6 points, 4.7 assists, 3.6 rebounds and 1.1 steals.
He’ll return to action Wednesday night as the Warriors travel to Los Angeles for an elimination game against the Clippers.
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