The NASCAR Euro Series is proud to announce a new alliance with Rousseau Metal from Canada, designating the global leader in high-quality storage solutions as the official technical partner for the upcoming 2026 championship season. This partnership unites two entities defined by a relentless pursuit of engineering excellence and professional-grade performance.
Just as the NASCAR Euro Series represents the pinnacle of pure racing competition in Europe, Rousseau Metal embodies the gold standard in workstation innovation and top-tier industrial storage solutions. Since 1950, Rousseau has established itself as the premier designer and manufacturer of sophisticated shelving, modular drawer systems, and integrated workstation solutions tailored for the world’s most demanding professional environments.
The 2026 season marks a historic milestone for the NASCAR Euro Series as the transatlantic exchange initiative reaches its peak with Raphael Lessard moving into a full-time seat in the OPEN Championship. This prestigious talent pipeline, which gained international momentum in 2025 by bringing European standout Vittorio Ghirelli to the NASCAR Canada Series, has been powered by the steadfast support of Rousseau Metal as a thriving partner in this global bridge, in cooperation with F Production.
By facilitating the exchange of North American expertise and European precision, Rousseau Metal has proven instrumental in uniting NASCAR’s international divisions. Lessard’s full-time transition to the European grid underscores the series’ growing global prestige and highlights how Rousseau Metal’s commitment to excellence transcends borders, providing the technical and commercial foundation necessary for elite drivers to succeed on a truly unified global stage.
Jerome Galpin, President and CEO of the NASCAR Euro Series, expressed his enthusiasm for the collaboration: “We are happy to announce this technical partnership and look forward to having Rousseau Metal onboard.” Charles-Alexandre Pare, President and CEO of Rousseau Metal, said: “After several years of involvement within NASCAR Canada, it is an honor to join the NASCAR Euro Series, building on the positive transatlantic exchange experience that took place last year.”
Rousseau’s reputation for unrivaled durability and quality ensures that the series’ technicians operate within a workspace optimized for peak performance. Their products, sold through a global network of specialized partners, are engineered to withstand the rigors of the most intensive automotive sectors, making them the definitive choice for the premier circuit in Europe.
Rousseau Metal’s seven-decade mandate of customer-centric operations aligns with the NASCAR Euro Series’ focus on community and performance. All aspects of the Rousseau organization, from R&D to logistics and production, are dedicated to an exceptional customer experience. Integrating Rousseau’s expertise into the 2026 paddock enhances the series’ commercial and technical prestige, ensuring world-class infrastructure for the athletes.
NASAR Euro Series PR