KNOX Hydration headlines a robust list of Garage 66 partners for Chad Finchum to race the No. 66 Ford Mustang Dark Horse in the NASCAR Cup Series Jack Link’s 500 at Talladega Superspeedway on April 26, with additional sponsorship from Carter’s Royal Dispos-All, GPC Poultry Supply & Hardware, and Auto Direct USA.

KNOX Hydration was developed to bridge a gap in the market: a hydration drink that not only tastes great, but also delivers real functional benefits. Packed with amino acids, electrolytes, and essential vitamins, KNOX supports optimal hydration while helping you stay focused and perform at your best.

“We’re proud to partner with Garage 66 on one of the most demanding stages in motorsports at Talladega,” said John Schaefer, CEO of KNOX Hydration. “At speeds where focus, endurance, and split-second decisions define performance, proper hydration isn’t just a health priority—it’s a competitive advantage. KNOX Hydration is committed to supporting both driver and crew with the essential hydration they need to stay sharp, recover faster, and perform at their peak from the first lap to the checkered flag.”

Whether you’re training in the gym or tackling a busy workday, KNOX is your reliable daily hydration solution. Trusted by elite athletes and weekend warriors alike, it’s designed for all levels, delivering the perfect balance of performance and great taste.

KNOX Hydration is accelerating its global expansion, with operations now in Africa, Australia, and the UK. Building on this momentum, the brand is set to launch in the US later this year. 2026 is shaping up to be a breakout year as KNOX continues to expand its global footprint and bring its hydration solutions to new audiences worldwide.

“Expanding into the NASCAR world marks an exciting step forward for KNOX Hydration as we continue to grow our audience on a global scale,” said Mark Jacobs, KNOX Hydration Director of Global Marketing. “Motorsport brings together fans from diverse backgrounds and regions, and this platform allows us to share a universal message: hydration is fundamental to performance, focus, and overall well-being. Whether on the track or in everyday life, we’re committed to delivering a product and a message that resonates across borders and fuels people to perform at their best.”

Hydrated by KNOX and with additional support from Carter’s Royal Dispos-All, GPC Poultry Supply & Hardware, and Auto Direct USA, Chad Finchum is set to make his first career drafting track start in the NASCAR Cup Series. The Knoxville, Tennessee native has Top 15 finishes at both Daytona and Talladega in the NASCAR O’Reilly Auto Parts Series.

“Talladega has always been a place we’ve been strong,” said Finchum. “I’ve had some really good runs there in the past, so I’m excited to get back to it. There’s a lot of hard work that goes on behind the scenes—from the driver side, the team side, and our partners—to put something like this together. Now it’s about going out there, executing at a high level, and coming home with a solid finish. There are just not many places in this sport like racing at ‘Dega.”

Qualifying for the Jack Link’s 500 at Talladega commences on Saturday, April 25 at 9:30 am CT (10:30 am ET), with live streaming coverage on Prime Video. The 500-miler gets underway on Sunday, April 26 at 2 pm CT (3 pm ET) and airs live on network FOX.

Garage 66 PR