The Winnipeg Sea Bears will soon have a new team President.
On Friday, it was announced by David Asper, owner and Chair of the Winnipeg Sea Bears, the appointment of Rhéanne Marcoux as team President.
Since January 2026, Marcoux has been serving as Chief Brand and Experience Officer. Her experience with the team dates back further, as she worked closely with the Sea Bears as an external consultant and staff mentor prior.
“Rhéanne is a proven success in professional sports in Winnipeg, and her impact with the Bombers is truly national – for both the team and the CFL itself,” said Asper in a news release.
“Since joining the Sea Bears, she has fundamentally transformed how this organization operates, from implementing new systems and processes to establishing long-term team culture across the organization. This appointment is the natural next step, and I’m looking forward to having our fans and our entire organization benefit from her leadership.”
Marcoux’s success in sports includes an 11-year tenure with the Winnipeg Blue Bombers, which saw her rise from the marketing department to Vice President, Marketing and Communications for the 112th Grey Cup, where she led the way in content creation, fan engagement, and communications apparatus. “Her work culminated in overseeing the marketing and communications efforts for the 2026 Grey Cup Festival, a national tentpole event that showcased Winnipeg on the country’s biggest stage.”
Before joining the Blue Bombers, Marcoux worked in broadcast journalism with Radio Canada, sports marketing with True North Sports and Entertainment, and founded her own creative agency. As an alumna of Red River College and the University of Winnipeg, she holds a degree in communications.
Through her experience, Marcoux goes beyond traditional advertising and creates emotional connections between fans and the brands they love. With powerful storytelling, excellent creativity, and a deep understanding of what turns casual fans into lifelong ones.
Since Marcoux came to the Sea Bears at the beginning of the year, she has implemented a new CRM, launched a marketing automation system, introduced project management infrastructure, and led a brand and culture reset across the organization. In her new role as President, her role will include overseeing all business operations, brand strategy, revenue, marketing, ticketing, partnerships, fan experience, and community engagement.
“When I came on board, I saw an organization with incredible potential and a fan base that was ready for more,” said Marcoux in a news release. “Over the past several months, we’ve been building new foundations – new systems, new processes and a new way of working together. There’s a lot of building left to do, but we are so fortunate to have a fantastic staff and I’m excited to continue to grow the Sea Bears organization together.”
Marcoux becomes team President effective June 1, 2026.