Football fans could win £5,000 just by watching the World Cup at their local pub.
The Howard Arms in Brampton is one of 135 venues taking part in the national giveaway, which runs from June 11 to July 19.
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Blackburn-based Thwaites brewery is giving away weekly £1,000 cash prizes throughout the tournament, with a grand prize of £5,000 up for grabs at the end.
Andrew Buchanan, director of pubs and brewing at Thwaites, said: “We’re really excited to launch this – it’s never been easier for our guests to win big.
Red cards will be handed out at half-time with competition details (Image: Kyle Mac)
“There’s no cap on how many times you can enter, so the more matches you watch in our pubs, the more chance you have of winning.
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“It’s that simple.”
During every match shown at participating Thwaites pubs, customers will receive a red card at half-time.
The card features a QR code that, once scanned, enters the guest into the prize draw.
The campaign aims to bring people together to enjoy football in a friendly pub atmosphere.
Thwaites are launching the competition in a bid to bring people together Barnfield_Thwaites_9/1/19_(C) Andy Ford Barnfield_Thwaites_11/12/18_(C) Andy Ford (Image: Andy Ford)
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Mr Buchanan said: “Pubs are places where people come together; they’re hubs for connectivity and socialisation, and in some ways, people’s home from home.
“At Thwaites, we’ve always been big on warm hospitality, in fact it’s been one of our core principles for nearly 220 years.
“If launching this campaign means we’re able to encourage people to join together, then we’ll be very confident it’s been a success.”
Thwaites has also launched a limited-edition beer called Magic Sponge to celebrate the tournament.