For almost a month, Off Campus sat atop Prime Video’s charts, cementing its place as one of the platform’s most-watched releases of the year after having the third-best debut on the platform. Its reign may have remained uninterrupted had it not been for a new release that has broken Off Campus’ streak brutally, almost as soon as it dropped on the streaming platform: Every Year After.
Starring Sadie Soverall and Matt Cornett, Every Year After was released on June 10, with all eight episodes dropping binge-model-style on the platform, just like Off Campus. In the three days since its launch, the romantic drama has climbed to the No. 1 spot on the Top 10 TV Shows and Top 10 Overall in the United States, while Off Campus has slipped to No. 2 on both charts. The new series is also the No. 1 show globally.
With both shows being of the romance genre, it is clear that Prime Video’s “Obsession Is In Session” initiative, which specifically pushes young adult and romantic stories, is doing what it set out to do.
What Is Every Year After About?
Every Year After is the latest in a growing wave of romance novel adaptations to hit streaming, based on the bestselling book of the same name by Carley Fortune.
The story follows Percy Fraser and Sam Florek, who reunite in the picturesque Barry’s Bay a decade after a mysterious betrayal had torpedoed their teenage friends-to-lovers romance. The show flashes back to Percy’s time at the lake, where she first met Sam, who became her first love. Alongside bonfires with her friend Delilah, she spent her summers working at a local restaurant, interspersed with stolen kisses and memories that are as painful as they are nostalgic.
Alongside Percy and Sam’s second chance romance, Every Year After also fleshes out supporting characters across eight episodes, including Percy’s best friends Chantal and Delilah, and Sam’s older brother Charlie. The series is based on a novel that became a major bestseller, with over a million copies sold worldwide. The dreamy setting, the chemistry, and the curated soundtrack have drawn comparisons to Prime Video’s first YA romance hit, The Summer I Turned Pretty.
The Rise of Book-to-Screen Adaptations
Sabrina Lantos / ©HBO Max / Courtesy Everett Collection
Every Year After’s instant success is not an isolated one. It follows a trend that has been building for years — book adaptations, particularly in the romance genre and fueled by BookTok, have become some of the most reliable hits on streaming. Platforms like Prime Video have learned that these adaptations arrive with a built-in audience that has spent years investing emotionally in the characters, which is built from scratch for original shows.
These niche novels are accelerated by social media and genuine, organic interest by readers, who then turn into reliable viewers of the show. Heated Rivalry, based on the blockbuster books by Rachel Reid, remains a phenomenon since its late 2025 release, and Off Campus capitalized on the sports romance craze by building a heterosexual romance that had hints of Rivalry in it.
Now, Every Year After has outpaced the success of Off Campus, too, which suggests that the book-to-screen adaptation isn’t a fleeting trend, but one of the most successful formulae that streamers can use to capture huge new audiences, but only if they’re done well. Unlike Off Campus, though, which instantly took the world by storm and became the latest pop culture phenomenon, Every Year After received more middling reviews, holding a 70% approval from critics and 52% from the audience, who lamented the big changes from the book.
Every Year After is available to stream on Prime Video.