“The success of NASCAR on The CW has shown that millions of fans will consistently tune in for these adrenaline-fueled races every week,” said Brad Schwartz, President, The CW Network. “This exciting new partnership with O’Reilly Auto Parts gives us the opportunity to expand that reach even further by tapping into our mutually strong presence in local communities nationwide and continuing to grow our passionate audience in the years to come.”
“Partnering with NASCAR and The CW at this level enables us to further deepen our connection to one of the most loyal fanbases in all of sports,” said Hugo Sanchez, O’Reilly Auto Parts vice president of Advertising and Marketing. “This agreement builds on our long-term involvement in NASCAR and our dedication to the fans who love cars as much as we do.”
While the full 2026 NASCAR O’Reilly Auto Parts Series schedule has not been announced yet, the series will take the green flag on Saturday, February 14, 2026 at Daytona International Speedway. That event takes place on the eve of the Daytona 500 on February 15.
-Photo credit: Jared C. Tilton/Getty Images