‘North Bay stood out as an attractive market for Firehouse Subs because it combines a strong sense of community with steady regional growth and a demand for high-quality, hearty dining options’

A popular submarine sandwich franchise will be opening in North Bay on July 27. 

Officials confirmed the date with BayToday, as the initial opening date was targeted for mid-July. 

Firehouse Subs, which has more than 1400 restaurants in North America, will be opening a location in West Ferris near Nipissing Plaza, where Cheffy’s Last Stop used to be located. 

The location has been under renovations by Firehouse Subs since early April 2026. 

“North Bay stood out as an attractive market for Firehouse Subs because it combines a strong sense of community with steady regional growth and a demand for high-quality, hearty dining options,” stated a Firehouse Subs spokesperson in an email to BayToday.

“As a key hub for northern Ontario, it draws a mix of local residents, students, and travellers. The city’s supportive local culture and appreciation for brands that engage with the community also align well with Firehouse Subs’ mission-driven approach, making it a natural fit for expansion.”

See related: Firehouse Subs opening a new North Bay location in West Ferris

Firehouse Subs is a fast-casual restaurant chain known for steaming its meats and cheeses to enhance flavour, serving hot, high-quality sandwiches on toasted rolls.

Founded by former firefighters, the brand features a fire-station theme and supports public safety through its nonprofit foundation.