The specially designed helmet provides additional visibility for the collaboration at the world’s biggest women’s cycling event. After Wout van Aert and Jonas Vingegaard, the Tour de France Femmes winner will become the third Team Visma | Lease a Bike rider to wear a personally customized helmet, reflecting Ferrand-Prévot’s international profile as one of the most successful riders of her generation.
Sven van der Lugt, Head of Partnerships at Team Visma | Lease a Bike, is pleased with this new chapter in the collaboration with Amacx: “We are very happy to create this unique activation together with Amacx around Pauline during the Tour de France Femmes. It is exciting to see an existing partnership evolve into something with even more depth and relevance. To bring that story to life during the biggest race in women’s cycling makes it even more special.”