Two years ago, Jasmine Esquivel got a Crown tattooed on her shoulder to symbolize she is the queen of her kids. The tattoo now represents even more. (Image Credit: Facebook/Jasmine Esquivel)
By Nigel Maxwell
Beautiful inside and out
Jul 29, 2026 | 3:01 PM
Prince Albert’s Jasmine Esquivel has a few titles: mother, successful sales rep, and now Mrs. Canada.
The 43-year-old travelled to Vancouver last weekend for the national pageant and returned home with a crown. The event, which included an evening gown competition and a panel interview, marked her first time competing at a pageant in almost 30 years.
“I tell my kids that being a mother is not the end of your journey, it is not the end of your dreams. This is just a beginning,” she said, adding her children have also been her biggest supporters.
Esquivel’s last time on stage was she was 17 and living in the Philippines. When asked why she decided to compete again, and how she became involved, she explained it all started with an online ad.