Frank Silva, the general manager of Schwartz’s, says some customers don’t come to the deli for its iconic smoked meat sandwich. As a matter of fact, they don’t come for food at all.
Instead they scoop up cans of Cott’s Black Cherry soda — its mix of sweetness and fizz making it the perfect pairing for the deli’s moreish, peppery smoked meat — and then go on their way.
Pictures of smoked meat and cans of Cott’s Black Cherry are seen in the background on Schwartz’s Facebook account. The Montreal deli can no longer source a supply of the popular soda. Via Schwartzsdelimtl/Facebook
“They always bought it here because they couldn’t get it anywhere else,” Silva said. “And we could always get it — we have the buying power.”