DAYTONA BEACH, Fla. — Gray Gaulding will return to NASCAR Cup Series competition this weekend at Daytona International Speedway backed by a pair of new primary sponsors as Garage 66 prepares for one of the season’s most unpredictable races.

Standout Management Group and Garage 66 announced that Super Power Studios and Randy Blain Construction will serve as primary sponsors for Gaulding’s entry in Saturday night’s Coke Zero Sugar 400.

Super Power Studios, operating through SPSI.ai, is an artificial intelligence venture and innovation company focused on helping businesses develop AI-powered products, automation systems and operational solutions. The Daytona sponsorship marks the company’s first major NASCAR activation.

“NASCAR is a great representation of what we believe at Super Power Studios: speed, innovation, execution and continuous improvement,” said co-founder and CEO Izzy Aala.

Joining the effort is Randy Blain Construction, an Ontario-based luxury builder specializing in custom homes, cottages and boathouses throughout Canada’s Muskoka region. Company founder Randy Blain cited Gaulding’s work ethic and commitment to community involvement as key reasons for supporting the driver.

Garage 66 owner Carl Long said both companies represent growing businesses looking to expand their visibility through NASCAR’s national platform.

“We are proud to welcome Super Power Studios and Randy Blain Construction as our primary sponsors,” Long said. “We look forward to introducing both fast-growing brands to millions of fans this weekend.”

The Daytona race also marks a return to one of Gaulding’s strongest tracks. He owns a career-best second-place finish at the 2.5-mile superspeedway, earned in 2020, and posted a ninth-place finish in the NASCAR Xfinity Series race at Daytona in 2023.

“It is an amazing time to represent both of these innovative brands,” Gaulding said. “I’m also thrilled to have Mane ‘n Tail back with me.”

Associate sponsors for the effort include Rebel Pouches, Boss Hoss Cycles, Southern Roots Family and Beauty Within.

The Coke Zero Sugar 400 is scheduled for Saturday night and will air live on NBC.