The fallout from Good Good Golf’s controversial advert has continued after the brand lost two of its key partners.
Good Good Golf will no longer be the sponsor of a PGA Tour event in November following the backlash from a controversial video portraying a man pushing a female employee to the ground.
In an advert which has since been deleted, Good Good’s co-founder Garrett Clark shoved fellow content creator Alexis Miestowski and shouted: “Do not touch my new driver.”
The video, promoting a co-branded driver with Callaway, sparked uproar for portraying and making light of violence against women.
On Thursday, Callaway announced it was severing ties with Good Good, effective immediately. The club manufacturer issued an extended apology saying it would be donating $1million to support organizations that work to prevent domestic violence against women.
“Over the past several days, we have listened and reflected deeply on the hurt and disappointment caused by the video we reposted,” Callaway’s statement read. “We heard from individuals who shared personal experiences related to violence against women, and their stories were powerful reminders that this issue touches the lives of far too many people.
“Unequivocally, violence against women is unacceptable and should never be trivialized, normalized, or used as entertainment.”
Several hours later, it was confirmed that Good Good would be stepping away from their title sponsorship agreement with the PGA Tour for a tournament slated for November 12-15 in Texas.
“We recognize that we have work to do as an organization, and our focus right now is on our team, our culture and ensuring we learn from this situation,” Good Good said in a statement. “We are grateful for our relationship with the PGA Tour and appreciate their partnership over the years. We remain committed to earning back trust, and we hope to work together in the future.”
The PGA Tour added: “We agree with their decision to use this time to focus on their organization and the work ahead. The PGA Tour believes in golf’s ability to bring people together and create a welcoming environment for all.”
Golf Galaxy and other stores have pulled Good Good Golf merchandise, while Golf Channel has cancelled its reboot of the ‘Big Break’ show which had been made with the content creators.