Surrey ‘Value of Tourism’ survey for business owners has Sept. 15 deadline
Published 3:35 pm Wednesday, September 9, 2026
What would make Surrey a stronger destination for visitors, residents and investment alike?
That’s a central question in a Value of Tourism and Strategic Tourism Development Study launched by City of Surrey, Discover Surrey and Surrey Hotel and Motel Association, in partnership with Nordicity and Happy Cities.
Business owners need to complete the survey by Sept. 15 on surveymonkey.com.
“The survey takes less than 10 minutes to complete,” the website says. “All responses are confidential and will be reported in aggregate only. There are no right or wrong answers, we’re interested in your experiences and perspectives.”
Research will “quantify tourism’s economic contribution to Surrey and identify opportunities to strengthen tourism planning and investment across the destination,” a news release says.
Input will help inform future tourism investments, destination marketing strategies, business support initiatives and long-term tourism planning in Surrey, with Angeline Chew, executive director of Discover Surrey, serving as strategic advisor.
Following the survey, stakeholders can participate in focus group sessions in September to explore tourism opportunities, challenges and priorities for Surrey’s future. Participants will be contacted with dates and registration details.
Destination Marketing Organization (DMO) for Surrey, Discover Surrey operates as an independent, not-for-profit organization, governed by a volunteer board representing various sectors of the tourism industry.