If you want to level up your home entertainment system, October Prime Day (Oct 6-7) is a great opportunity to save on must-have tech like TVs, laptops, headphones and more. The good news? You don’t have to wait until then — early deals are already available to shop right now.
Smart TVs make it super easy and convenient to stream your favourite shows and switch between streaming services, but they can be costly. That’s where the new Amazon Fire TV Stick 4K Select comes in. Hundreds of Yahoo Canada readers have scooped up the popular streaming stick, and I’ve been using one myself for years (and can vouch for it!).
It’s an affordable way to upgrade your regular TV, and after testing it out, I can confirm it’s worth the investment — I’ve actually purchased multiples!
Heads up: you need a Prime membership to shop the bulk of October Prime Day deals — you can sign up for a trial here.
Quick shop: Best early Fall Prime Day deals on Amazon devices
Right now, you can snag it on sale for 67 per cent off — the lowest price I’ve seen this year — ahead of Prime Big Deals Day 2026. Keep scrolling for all the details, as well as my honest review — plus more early Fall Prime Day deals on Amazon devices.
Shop other early October Prime Day deals by category below:
Melina Brum
More than 5,000 people purchased this streaming device in the past month.
The details: Review, pros and cons
The Fire TV Stick 4K Select will turn any TV into a smart TV with 4K Ultra HD and HDR10+ streaming. It will unlock access to streaming apps like Netflix, Prime Video, Disney+, YouTube and thousands of others, plus more than 200,000 free ad-supported episodes.
The best part is that this streaming stick’s setup is simple and straightforward — just plug it in and connect to your Wi-Fi. Plus, Alexa is built in, so you can search for your favourite shows, launch apps or control compatible smart home devices with your voice.
Oh, and you can also stream Xbox Cloud games without a console (a subscription and compatible controller are required), making it a versatile option for streaming movies, TV shows and games.
Pros 👍
Voice control is convenient
Quick app buttons speed up search
If I could confidently recommend any product to you, it would be this Fire TV Stick. I have multiple in my household, and while it may seem excessive, we just love them that much.
They’re convenient, easy to use and have a top-tier interface. I love how effortless it is to search for shows, movies, apps, songs and even specific YouTube videos with the Alexa voice function and quick app buttons. It’s super helpful when it comes to accessibility, which we appreciate in my household.
Navigating everything is pretty straightforward, from apps to settings. It’s also painless to set up, and that’s something I value in a tech product. All you have to do is plug two things in, and you’re good to go!
I also prefer its compact size — who wants a big remote anymore? Not me!
Cons 👎
Gets lost easily (I might be the problem)
This product definitely has more pros than cons for me and everyone in my house; however, it’s not entirely flawless.
While I do love how small it is, I must admit that I often lose these little remotes. That might entirely be a me-problem, but I figured it’d be something to note. So, be sure to make a mental note of where you last left it — and don’t let it get lost in the depths of your couch.
The biggest downside that I’ve noticed is that it can be laggy when searching on the homepage, which can get annoying. It’s nothing that would stop me from purchasing another, though (clearly).
What Amazon shoppers are saying🏆 “The Fire TV Stick 4K Select is a solid, no-drama streamer.”
Amazon shoppers have provided more than 1,900 reviews worth of feedback on the Amazon Fire TV Stick 4K Select, with some claiming it’s “an amazing experience for 4K Fire TV users.”
“Performance is good for everyday use,” wrote one person. They said the “menus are responsive, apps load quickly, and Alexa voice search is actually handy for finding shows without endless scrolling.” They added, “It also plays nicely with smart home stuff if you’re already in the Alexa ecosystem.”
While one shopper said it “does what Amazon Fire Stick does,” they “ended up purchasing the Amazon Fire TV Stick 4K Plus, which was much better, faster and clearer.”
Many have also pointed out that they’re “disappointed that [the streaming stick] won’t allow 3rd party app downloads,” which is something to keep in mind before purchasing.
11 more early October Prime Day deals on Amazon devices
The reviews quoted above reflect the most recent versions at the time of publication.
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