One might think, in this modern age, image-making in politics would have moved beyond those clichéd shots of politicians kissing babies or flipping burgers.
And yet here they are again all over the internet during this campaign, party leaders doing those “ordinary people” things: chowing down at a poutine stand, donning cowboy hats at fairgrounds, playing bingo, bowling, line dancing … all the classics.
Hackneyed? Sure. But experts say those images still serve an important purpose, especially in this age of Instagram and Facebook, etc., where visuals permeate the public consciousness more efficiently than traditional media articles.