Posted Oct 9, 2026 at 1:09 PM UTC
Higher iPhone prices could be driving down demand.
Apple has reportedly told suppliers to cut production of components for the iPhone 18 Pro and iPhone 18 Pro Max by up to 15 percent in the face of weaker demand, according to Nikkei Asia. The company isn’t alone, though. IDC predicts a 16.7 percent year-over-year decline in smartphone shipments, but reports prices are up 27.6 percent.
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Terrence O’BrienClose
Terrence O’Brien
Posts from this author will be added to your daily email digest and your homepage feed.
FollowFollow
AppleClose
Apple
Posts from this topic will be added to your daily email digest and your homepage feed.
FollowFollow
Apple RumorsClose
Apple Rumors
Posts from this topic will be added to your daily email digest and your homepage feed.
FollowFollow
iPhoneClose
iPhone
Posts from this topic will be added to your daily email digest and your homepage feed.
FollowFollow
NewsClose
News
Posts from this topic will be added to your daily email digest and your homepage feed.
FollowFollow
TechClose
Tech
Posts from this topic will be added to your daily email digest and your homepage feed.
FollowFollow