Coco Gauff is raking in the dough both on and off the court as the American looks to make a deep run in the US Open.

Entering this year’s Grand Slam in Flushing Meadows, Gauff sent shockwaves across the tennis world after parting ways with coach Matt Daly. While the 21-year-old has struggled with her serve in recent tournaments, that hasn’t stopped her from bringing in a hefty amount of cash thanks to her play this year.

According to Forbes, Gauff accumulated a whopping $37.2 million over the last 12 months, making her the third highest-earning tennis player behind male counterparts Carlos Alcaraz and Jannik Sinner. $12.2 million of her earnings came from prize money — including the $2.9 million she received for winning the 2025 French Open women’s singles title — while the other $25 million stemmed from endorsements with big-name brands.

Since bursting onto the national scene at the age of 15, Gauff has inked partnerships with sponsors such as Bose, New Balance and hair care brand Carol’s Daughter. In total, she has an estimated net worth of around $35 million, per CelebrityNetWorth. 

Back in January, she further strengthened her impressive business portfolio upon investing in Unrivaled, a three-on-three women’s basketball league co-founded by Breanna Stewart and Napheesa Collier in the summer of 2023.

“My dad always wanted me to follow in his footsteps and play basketball,” Gauff wrote on X at the time. “Haha sorry dad but this is as close as it will get.”

Three months later, Gauff announced that she would additionally be departing her agency, Team8, and launching her own management firm with WME called Coco Gauff Enterprises — a venture that she hoped “reflects my passion for making an impact — not just in tennis, but in business, philanthropy and beyond.”

“From the moment I first picked up a tennis racket, I’ve always believed my purpose extended far beyond the court,” Gauff said in an official statement. “I’m excited to build something that allows me to take greater ownership of my career while also creating opportunities that extend beyond myself as I continue to grow as an athlete, entrepreneur and changemaker.

“This is just the beginning of an exciting new era for me, and there is much more to come, which I’ll be excited to share in due time,” she continued. “As always, tennis will continue to be my main priority!”

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Gauff’s utmost focus is now on the US Open, which she triumphantly won in front of her home crowd back in 2023. Since winning the second Grand Slam of her career at Roland Garros earlier this summer, however, the Atlanta, Georgia native has gone 4-4 including a first-round departure at Wimbledon.

After continuing to be plagued by her spotty serve — her 311 double faults in 2025 stands as the most on the WTA Tour — Gauff has undergone a hard reset on her service motion in the leadup to her first-round clash against Ajla Tomljanovic. “I needed to make a change, technical change to it, and I don’t want to waste time continuing doing the wrong things,” she said.