How to create a commercially successful immersive experience
Commercial success metrics: look beyond attendance—track lifetime value, 4.5+ star reviews, customer acquisition cost (CAC), dwell time, and…
Why most immersive projects never get built
There is a reality in immersive and experiential development that the industry does not talk about enough: most…
Pure Imagination Studios | interview with Joshua Wexler
This philosophy extends naturally into the realm of themed entertainment, a market Cuningham entered in 1986 through its…
Simtec Systems | partnership with The VOID
Collective laboratory The new extended programme has been met with excitement across the community of live immersive and…