How to create a commercially successful immersive experience
Commercial success metrics: look beyond attendance—track lifetime value, 4.5+ star reviews, customer acquisition cost (CAC), dwell time, and…
Los Angeles’s new Hospital of Emotions pop-up gives artists keys to the asylum – The Art Newspaper
It can be easy to knock “immersive” art experiences. Many are outrageously expensive, made for Instagram and making…
Why most immersive projects never get built
There is a reality in immersive and experiential development that the industry does not talk about enough: most…
Pure Imagination Studios | interview with Joshua Wexler
This philosophy extends naturally into the realm of themed entertainment, a market Cuningham entered in 1986 through its…