SSoccer Read More Walmart using MLS deal to connect with soccer fans ahead of World CupMarch 3, 2026 Walmart’s partnership with MLS gets the retailer “inside a fast-growing sport and its coveted fanbase” while tying the…
SSoccer Read More European soccer clubs post loss despite record revenuesFebruary 26, 2026 European top-flight soccer clubs “lost more than” $1.18B (all figures U.S.) last year “despite record revenues of more”…
SSoccer Read More MLS, clubs investing millions in World Cup marketing effortsFebruary 16, 2026 Shortly after FIFA awarded the 2026 World Cup to the U.S., Canada and Mexico, MLS Commissioner Don Garber…
SSoccer Read More South American soccer’s governing body Conmebol considering to host Copa Libertadores final outside South AmericaNovember 4, 2025 Conmebol — South American soccer’s governing body — would “consider hosting the Copa Libertadores final outside of the…
SSoccer Read More Major League Soccer could see seismic changes after World CupOctober 27, 2025 We don’t often reference other authors in our SBJ column, but a late July story by The Athletic’s…
SSoccer Read More Soccer legend Christine Sinclair suits up for panel at documentary screeningOctober 3, 2025 International soccer legend Burnaby’s Christine Sinclair will be in the house when the new soccer documentary The Pitch…