Walmart using MLS deal to connect with soccer fans ahead of World Cup
Walmart’s partnership with MLS gets the retailer “inside a fast-growing sport and its coveted fanbase” while tying the…
European soccer clubs post loss despite record revenues
European top-flight soccer clubs “lost more than” $1.18B (all figures U.S.) last year “despite record revenues of more”…
MLS, clubs investing millions in World Cup marketing efforts
Shortly after FIFA awarded the 2026 World Cup to the U.S., Canada and Mexico, MLS Commissioner Don Garber…
South American soccer’s governing body Conmebol considering to host Copa Libertadores final outside South America
Conmebol — South American soccer’s governing body — would “consider hosting the Copa Libertadores final outside of the…
Major League Soccer could see seismic changes after World Cup
We don’t often reference other authors in our SBJ column, but a late July story by The Athletic’s…
Soccer legend Christine Sinclair suits up for panel at documentary screening
International soccer legend Burnaby’s Christine Sinclair will be in the house when the new soccer documentary The Pitch…