iPhone 18 Pro Strategy Tests Premium Brand Loyalty
A consumer passes in front of a billboard displaying Apple’s newly launched iPhone 17 Pro (Photo by Izhar…
This Buried Apple Feature Turns an iPhone Into the Perfect Kids’ Dumb Phone
It’s called Assistive Access. Introduced with iOS 17, Apple designed it for those with cognitive disabilities. If you’ve…
Apple Already Testing iOS 27.4
Apple’s software engineers recently began testing iOS 27.4, according to the MacRumors visitor logs. Fun fact: Apple tests…
All Your Favorite Gadgets Are Getting Way More Expensive … Again
If you’re in the market for anything with a memory chip in it, now might be the time…
iPhone demand splits as US and Europe pick up but China slips, survey finds
iPhone demand splits as US and Europe pick up but China slips, survey finds Proactive uses images sourced…
16 Award-Winning Photographers Showcase the Power of iPhone
The 2026 iPhone Photography Awards (IPPAWARDS) has announced the winners of its 20th annual competition. This year, thousands…
Leaked iPhone 18 Pro photos reportedly wound up on the dark web
Leaked iPhone 18 Pro photos and parts lists appeared on the dark web following a data breach affecting…
Why I Love Clear Icons on iPhone: Muting Visual Distractions & Garish Colors
Ever since Liquid Glass debuted, there has been some debate about using Clear Icons on the Home Screen…
Hack to skip the Siri AI waitlist no longer works — but there may be another way
The hack that some Mac users were using to try out the new Siri AI, skipping the waitlist,…
The Best Apple Watch Is 30 Percent off Right Now (2026)
We on the WIRED Reviews team are huge fans of smartwatches and fitness trackers in general. Rather than…
iPhone 18 Pro: Apple’s Price Rise Changes The Game For Google And Samsung
Apple iPhone 17 Pro — how much will the iPhone 18 Pro price go up by? NurPhoto via…
Memory crisis hits such extremes that ‘even Apple can’t be safe’
Apple CEO Tim Cook and Jalen Brunson, basketball player for the New York Knicks, during the first day…