US Gym Memberships, Visits Hit All-Time Highs
The HFA’s new U.S. Health & Fitness Consumer Report found that 81 million Americans belong to a gym,…
Survey: Intimidation, Overcrowding Are Top Reasons for Gym Cancellations
How members feel inside the walls of their gym heavily influences their decision to stay or cancel their…
How Gyms Are Keeping Members After the January Rush — and Why February Matters More
ATN surveyed fitness operators and software executives on how they’re rethinking member retention strategies early in the year —…
Retro Fitness Launches 3-Month Free Trial to Drive Retention
As New Year’s fitness promotions flood the market, the HVLP gym brand is breaking from industry norms with…
NYC Fitness Studios Want You To Stop Using 3rd Party Apps
Independent fitness brands in the Big Apple are throwing their support behind a new campaign: “Gym Loyalty Month”…
MVP Effect: Certain Gym Members Are Worth More, Report Finds
A report from Les Mills identifies a new segment of super-members, called “MVPs,” who drive more value for…