Viewership up for second season of NASCAR on Prime Video
The second season of NASCAR on Prime Video posted an increase in viewership. Amazon Prime Video averaged 2.29…
NASCAR ratings continue to diverge based on methodology
For the third time in as many weeks, NASCAR’s ratings story depended primarily on the methodology used to…
The Needle: NASCAR takes multiple roads to varying results in year one of deal
Welcome back to “The Needle,” a ratings-focused column on Sports Media Watch that will break down the numbers,…