TNT NASCAR viewership mixed depending on methodology
NASCAR viewership continues to take a “Big Data” hit on linear TV, with the TNT portion of the…
NASCAR takes another “Big Data” viewership hit on linear
When it comes to NASCAR ratings this season, the methodology and the platform seem to matter more than…
NASCAR CEO: Prime Video, TNT Sports ‘wish’ they bought more races
NASCAR is in Year 2 of a seven-year set of media rights deals across five separate broadcast partners…
NASCAR “Big Data” lift reverses in return to linear television
In its return to linear television, NASCAR’s recent “Big Data” lift went in reverse. Last weekend’s NASCAR Cup…
How to watch NASCAR at Sonoma: Toyota/Save Mart 350 TV channel, live stream & start time
The NASCAR Cup Series heads to California’s wine country on Sunday for one of the most technical races…
The Needle: NASCAR takes multiple roads to varying results in year one of deal
Welcome back to “The Needle,” a ratings-focused column on Sports Media Watch that will break down the numbers,…