TNT NASCAR viewership mixed depending on methodology
NASCAR viewership continues to take a “Big Data” hit on linear TV, with the TNT portion of the…
NASCAR takes another “Big Data” viewership hit on linear
When it comes to NASCAR ratings this season, the methodology and the platform seem to matter more than…
NASCAR “Big Data” lift reverses in return to linear television
In its return to linear television, NASCAR’s recent “Big Data” lift went in reverse. Last weekend’s NASCAR Cup…
Viewership up for second season of NASCAR on Prime Video
The second season of NASCAR on Prime Video posted an increase in viewership. Amazon Prime Video averaged 2.29…
Prime Video’s NASCAR viewership rises 6% in second season
The second year of the short NASCAR on Prime Video series is over, and the Amazon-owned streamer is…
NASCAR ratings continue to diverge based on methodology
For the third time in as many weeks, NASCAR’s ratings story depended primarily on the methodology used to…
The Needle: NASCAR takes multiple roads to varying results in year one of deal
Welcome back to “The Needle,” a ratings-focused column on Sports Media Watch that will break down the numbers,…
Denny Hamlin calls on NASCAR to drop Cup Series Playoff track – Motorsport – Sports
Joe Gibbs Racing’s Denny Hamlin is far from a fan of the Roval fall race, calling for NASCAR…
NBC makes NASCAR commercial blunder during Sunday Night Football – Motorsport – Sports
As the first year of NBC’s monster broadcasting deal with NASCAR nears its conclusion, the network made a…