WNBA TV game viewership up 12% at All-Star break
The WNBA keeps finding new fans to watch its TV product. Heading into the back half of the…
O’Donnell: Prime Video wishes it bought more NASCAR races for current media cycle
Prime Video would like to broadcast more NASCAR races, but that’s unlikely anytime soon with the racing circuit’s…
NBC to debut new WNBA marketing spot during Kentucky Derby
NBC Sports will debut a new WNBA marketing spot on Saturday during the Kentucky Derby as it prepares…
NBA’s ‘Tap to Watch’ function driving fans to games
Heading into the NBA season and Year 1 of new media rights pacts, the buzzword was “discoverability” in…
NBC’s return as an NBA media partner will lean on a mix of nostalga from the ’90s and fresh voices.
With the NBA back on NBC in two weeks (Oct. 21, with games on linear and Peacock), get…
NBCU is close to a sellout on its inventory of ads for the upcoming NBA season.
Ahead of its return to NBA coverage in a couple of weeks, NBC and Peacock are exceeding advertiser…
Viewership for the NASCAR Cup Series regular season was down 12% from 2024
The NASCAR Cup Series is into its playoffs, and the “regular season” averaged 2.7 million viewers across Fox,…