Wayte Travel to sponsor Jersey disability golf star
Wayte Travel has announced a sponsorship partnership with Jersey golfer Adam Dalton as he continues to compete in…
Gucci Signs on as Title Partner of the Alpine Formula 1 Team
Gucci has signed on as title partner of the Alpine Formula 1 Team, which beginning with the 2027…
WNBA expands commercial portfolio with new Skechers partnership
The Women’s National Basketball Association (WNBA) has announced a new multiyear partnership with global footwear and apparel brand…
Bill introduced in Buenos Aires to ban online gambling ads in sports
With a number of Argentina’s biggest football clubs situated within Buenos Aires Province, the ban on gambling kit…
WNBA teams expand media playbooks with Spotify, Victory+ and CBS deals
The Women’s National Basketball Association (WNBA) is entering a more mature commercial phase, with franchises beginning to operate…
U.S. Soccer adds Oura in data-driven push ahead of World Cup 2026
The U.S. Soccer Federation is sharpening its commercial and performance strategy ahead of the FIFA World Cup 2026,…
Newfoundland axes unpopular U.K. soccer sponsorship. Was it really so bad?
ST. JOHN’S — The Newfoundland and Labrador government’s unorthodox sponsorship of a fourth-tier soccer team in England is…
Canada Soccer adds Samsung as key technology partner ahead of 2026 World Cup
Samsung Canada, the Canadian subsidiary of the South Korean multinational conglomerate Samsung Electronics, has been unveiled as the…
Cadillac Formula 1 Team embeds AI at the core through TWG alliance
TWG Artificial Intelligence has formally entered Formula 1 through a strategic partnership with the Cadillac-backed Formula 1 programme,…
Overtime Partners with NBA and WNBA on Content and Distribution Deal
Key Takeaways Overtime Elite games will now be distributed across the NBA’s digital and social ecosystem, expanding the…
Cummins Powers Back Into NASCAR With Kaulig Racing
After decades of building some of the most respected engines in the world, Cummins Inc. is officially returning…
Here’s How to Find a Budgeting App You’ll Actually Use
Ads by Money. We may be compensated if you click this ad.Ad Budgeting doesn’t look like old-school pen…