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Browsing Tag

Sports Business

324 posts
TTennis
Andy Roddick, ex-tennis world No. 1, signs ‘multi-year’ deal with ESPN
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Andy Roddick, ex-tennis world No. 1, signs ‘multi-year’ deal with ESPN

  • February 24, 2026
Andy Roddick, the former world No. 1 and U.S. Open champion, has signed a ‘multi-year’ deal with ESPN…
TTennis
Emma Raducanu leaves Nike for Uniqlo in tennis fashion sponsorship switch
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Emma Raducanu leaves Nike for Uniqlo in tennis fashion sponsorship switch

  • February 24, 2026
Emma Raducanu has left Nike and will be sponsored by Uniqlo, effective immediately. Raducanu, who won the U.S.…
BBoxing
Boxing has become a country for old men. Where’s the future in that?
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Boxing has become a country for old men. Where’s the future in that?

  • February 24, 2026
The announcement that Floyd Mayweather Jr would be returning to professional boxing later this year was far from…
SSoccer
Republic of Ireland-Israel tie has sparked a debate with one Irish club dealing with fallout
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Republic of Ireland-Israel tie has sparked a debate with one Irish club dealing with fallout

  • February 24, 2026
Republic of Ireland’s Nations League draw against Israel has caused no shortage of debate within Ireland, in both…
TTennis
How one of tennis’ most controversial rules left a player spoiling a highlight-reel shot
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How one of tennis’ most controversial rules left a player spoiling a highlight-reel shot

  • February 23, 2026
Welcome back to the Monday Tennis Briefing, where The Athletic will explain the stories behind the stories from the…
TTennis
Serena Williams’ tennis comeback: She is eligible to compete, so which tournament may she play?
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Serena Williams’ tennis comeback: She is eligible to compete, so which tournament may she play?

  • February 22, 2026
Serena Williams, considered by many the greatest women’s tennis player of all time, is now eligible to compete…
WWNBA
Post-MLB, ESPN rebooting its Sunday night with ‘Women’s Sports Sundays’
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Post-MLB, ESPN rebooting its Sunday night with ‘Women’s Sports Sundays’

  • February 20, 2026
As NBC builds a year-round Sunday night live-sports portfolio of NFL, NBA and — coming next month —…
NNHL
When the NHL made history, a ‘reuniting’ on the ice in Florida: Excerpt
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When the NHL made history, a ‘reuniting’ on the ice in Florida: Excerpt

  • February 20, 2026
The following is an excerpt from “Black Aces: Essential Stories from Hockey’s Black Trailblazers” by The Athletic’s Julian…
NNFL
The Seahawks sale could set an NFL record — but it isn’t because of their Super Bowl win
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The Seahawks sale could set an NFL record — but it isn’t because of their Super Bowl win

  • February 19, 2026
The estate of late Seattle Seahawks owner Paul G. Allen announced on Wednesday that it plans to sell…
MMMA
Ronda Rousey vs Gina Carano: Everything we know about MMA ‘superfight’
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Ronda Rousey vs Gina Carano: Everything we know about MMA ‘superfight’

  • February 18, 2026
It is, according to Ronda Rousey, “the biggest superfight in women’s combat sport history.” And while nobody would…
MMLB
MLBPA leader Tony Clark to resign after revelation of inappropriate relationship: Sources
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MLBPA leader Tony Clark to resign after revelation of inappropriate relationship: Sources

  • February 18, 2026
The eight-player executive subcommittee of the Major League Baseball Players Association asked executive director Tony Clark to resign…
TTennis
Why Frances Tiafoe had one of his sponsors hidden with marker pen at Delray Beach Open
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Why Frances Tiafoe had one of his sponsors hidden with marker pen at Delray Beach Open

  • February 17, 2026
Before Frances Tiafoe could begin his Delray Open campaign in Florida, he had to go through a tennis…
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