Rory McIlroy and Versant Are Launching a Production Company
Superstar golfer Rory McIlroy and NBCUniversal-cast-offs company Versant are forming a production company. Yes, together. Firethorn Productions will…
All LPGA Tour events to air live on linear TV in 2026
In a big win for women’s golf, the LPGA Tour will see substantially more linear television exposure during…
Versant Launches USA Sports Unit to House NASCAR, WNBA, WWE and More
Add USA Sports to the ranks of TV-sports outlets hustling for a piece of one of the few…
NBCU Spinoff Versant Launches USA Sports Banner for WWE, WNBA, NASCAR & More Ahead of MSNBC Rebrand
Versant, the future spin-off company of NBCUniversal, just gave its new sports division a name. USA Sports will…
MSNBC Rebrand to MS NOW Will Take Place November 15
MSNBC‘s days are numbered, but the era of MS NOW is about to begin. In a memo to…
Versant Hires Former WBD Talent Exec Liz Melcher
Versant, the Comcast-backed cable spin-off, has a new entertainment talent chief. The company has hired Liz Melcher as…
WNBA Sets Rights Deal With Versant for USA Network Games
A year ago, the WNBA signed an 11-year media rights deal with NBCUniversal (along with Disney and Amazon)…
‘The Rainmaker’ Performs Well In Ratings For USA Network
The Rainmaker, the first original scripted series under the Versant moniker, has gotten off to a solid start.…