{"id":100077,"date":"2025-08-27T05:29:09","date_gmt":"2025-08-27T05:29:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/100077\/"},"modified":"2025-08-27T05:29:09","modified_gmt":"2025-08-27T05:29:09","slug":"apple-to-hold-fall-event-on-sept-9-new-iphones-expected","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/100077\/","title":{"rendered":"Apple to hold fall event on Sept 9, new iPhones expected"},"content":{"rendered":"

This Feb 24, 2025, file photo shows the Apple Fifth Avenue store in New York, US. (PHOTO \/ BLOOMBERG)<\/p>\n

Apple will host its annual fall event on Sept 9, according to an invite on Tuesday, where the company is expected to unveil new iPhones, watches and other devices.<\/p>\n

The event will be held at the Steve Jobs Theater at Apple’s headquarters in Cupertino, California and serve as a showcase of the company’s efforts to integrate artificial intelligence into its devices.<\/p>\n

It will be closely watched by investors worried about the company ceding ground to faster-moving rivals in the race to deploy AI technology.<\/p>\n

ALSO READ: Apple announces $100b US investment ahead of Trump event<\/a><\/p>\n

Media reports have said Apple will also unveil a slimmer version of its latest iPhone, possibly branded as the iPhone Air, echoing its iPad Air and MacBook Air lines.<\/p>\n

The company is also expected to showcase new entry-level, high-end Apple Watches, upgraded iPad Pros and a faster version of the Vision Pro headset, Bloomberg News has reported recently.<\/p>\n

Under pressure from the Trump administration, Apple has boosted its already hefty investment in the US to $600 billion over the next four years, creating jobs and shifting some work there in the hopes of sidestepping potential import duties.<\/p>\n

READ MORE: Big Tech’s fortunes diverge as AI powers cloud, tariffs hit consumer electronics<\/a><\/p>\n

In June, Apple announced a slew of AI and software features, along with an overhaul of its operating system \u2014 redesigning its icons and menu to resemble what it calls “liquid glass”.<\/p>\n

However, Apple’s delay in embracing the AI market has left it trailing Big Tech stalwarts.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"This Feb 24, 2025, file photo shows the Apple Fifth Avenue store in New York, US. (PHOTO \/…\n","protected":false},"author":2,"featured_media":100078,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[11023,57989,1572,49,48,57990,61],"class_list":{"0":"post-100077","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-ai-technology","9":"tag-annual-fall-event","10":"tag-apple","11":"tag-ca","12":"tag-canada","13":"tag-new-iphones","14":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/100077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=100077"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/100077\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/100078"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=100077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=100077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=100077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}