{"id":100548,"date":"2025-08-27T10:03:05","date_gmt":"2025-08-27T10:03:05","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/100548\/"},"modified":"2025-08-27T10:03:05","modified_gmt":"2025-08-27T10:03:05","slug":"no-need-to-calm-down-how-taylor-swift-and-travis-kelces-engagement-broke-the-internet-taylor-swift","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/100548\/","title":{"rendered":"No need to calm down: how Taylor Swift and Travis Kelce\u2019s engagement broke the internet | Taylor Swift"},"content":{"rendered":"

Taylor Swift and Travis Kelce dropped news of their engagement<\/a> on a Tuesday afternoon, interrupting work meetings<\/a>, lighting up group chats<\/a> and prompting ESPN to send a push notification about the announcement.<\/p>\n

As with everything about Swift, who curates her image with such calculation that there are college courses and newspaper beats dedicated to her, this was more than just an Instagram post. Her good news prompted reactions from fans, brands and a few politicians looking to mine engagement off the superstar.<\/p>\n

For one, there was the fashion. The $400 Ralph Lauren striped sundress Swift wore in her engagement photos promptly sold out<\/a> just 20 minutes after the news hit. As reported<\/a> by @whattaylorwears (a Twitter account that catalogues, well, you know), she also had on a nearly $30,000 Cartier watch. Most importantly, her ring \u2013 with an Old Mine cut diamond the size of a gigantic movie theater ice cube \u2013 came courtesy of Kindred Lubeck of Artifex Fine Jewelry.<\/p>\n

Brides magazine interviewed<\/a> Benjamin Khordipour, a specialist in antique and vintage jewelry, who estimated the rock\u2019s cost at around $550,000. \u201cThe ring was handcrafted in 18k yellow gold and the center diamond is set with needle point prongs that perfectly match the antique style. Smaller diamonds and hand-engravings adorn the shoulders of her setting,\u201d Khordipour said.<\/p>\n

In the engagement photos, Swift and Kelce embrace in front of a floral backdrop. An idyllic, private moment between two people in love \u2013 one ready to be milked for all its worth by brand marketers.<\/p>\n

Taylor Swift and Travis Kelce in a photo from their engagement announcement. Photograph: Taylor Swift and Travis Kelce<\/p>\n

As with all news that dominates social media feeds, X accounts for mega-brands hitched their posts to the announcement. Swift, who is 35, captioned her announcement: \u201cYour English teacher and your gym teacher are getting married.\u201d The language learning app Duolingo asked<\/a> \u201cbut when will it be your spanish teacher\u2019s turn?\u201d And nothing says romance like Little Caesar\u2019s posting<\/a> \u201cpizza party for the english teacher and gym teacher.\u201d Or Buffalo Wild Wings offering<\/a> to cater the wedding. Or the official page for DreamWorks\u2019s Shrek film using<\/a> it as an opportunity to cheers: \u201cHere\u2019s to being accidentally in love.\u201d The team behind Paddington Bear\u2019s X account called<\/a> it \u201cthe wedding of the century\u201d.<\/p>\n

Social media teams for Walmart, Olive Garden, Wingstop, Chili\u2019s, DoorDash, Auntie Anne\u2019s and the Empire State Building also joined in. Krispy Kreme gave out<\/a> free donuts to f\u00eate the couple. But condolences are in order to anyone else who planned big announcements on this Tuesday \u2013 as the Cleveland Browns NFL team wrote<\/a> on X: \u201cThanks a lot, Taylor Swift. Now no one knows that next year\u2019s schedule is out.\u201d<\/p>\n

And then there was Donald Trump, who Swift campaigned against<\/a> in the 2024 election. When asked by a reporter if he had any response, the president said<\/a>: \u201cI wish him a lot of luck. No, I think he\u2019s a great player, I think he\u2019s a great guy. I think that she\u2019s a terrific person. So I wish them a lot of luck.\u201d<\/p>\n

Marcy Kaptur, an Ohio representative, also chimed in, using it as an opportunity to drag Trump\u2019s One Big Beautiful Bill Act. \u201cMy heartfelt congratulations to Ohio native Travis Kelce on his engagement to Pennsylvania native Taylor Swift,\u201d she wrote<\/a> on X. \u201c Now that I have your attention\u2014we must do everything we can to protect Social Security, Medicare, and Medicaid before it is too late. People in both our states and nationwide depend on it.\u201d<\/p>\n

Swift\u2019s Instagram post raked in over 1m likes in less than 10 minutes, with many predicting it will become one of the app\u2019s most-liked posts (it\u2019s currently over 18m, which tops her previous personal record). Since going public as a couple, the pair have used their combined star power to capture the public\u2019s attention. It\u2019s a bit of a retro move, a throwback to the super-couple era of the 90s and early aughts, when celebrity matches had their own portmanteaus (Bennifer, Brangelina, Posh and Becks). Now, it comes with a pop feminist spin: they are known online as Travis Swift, with him taking her last name.<\/p>\n

The news comes during Swift\u2019s rollout for The Life of a Showgirl<\/a>, her 12th album that drops in October. Fans speculate that the singer, known for her confessional lyrics, has written the record about Kelce. Swift\u2019s also a famous breadcrumber who loves to drop hints and Easter eggs before new releases. The fact that this engagement post comes seemingly out of nowhere, with little previous fanfare, comes off as relatively demure.<\/p>\n

In the middle of all this, the Guinness Book of World Records published a new entry: Taylor Swift had just won<\/a> the most concurrent views for a podcast. It was for her 13 August appearance on New Heights, which is hosted by Travis and his brother Jason Kelce. The second-best thing that\u2019s happened to her this week.<\/p>\n","protected":false},"excerpt":{"rendered":"Taylor Swift and Travis Kelce dropped news of their engagement on a Tuesday afternoon, interrupting work meetings, lighting…\n","protected":false},"author":2,"featured_media":100549,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[49,48,361,75],"class_list":{"0":"post-100548","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-celebrities","8":"tag-ca","9":"tag-canada","10":"tag-celebrities","11":"tag-entertainment"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/100548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=100548"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/100548\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/100549"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=100548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=100548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=100548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}