{"id":109993,"date":"2025-08-31T15:52:32","date_gmt":"2025-08-31T15:52:32","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/109993\/"},"modified":"2025-08-31T15:52:32","modified_gmt":"2025-08-31T15:52:32","slug":"duolingo-is-facing-an-existential-crisis-as-google-translate-rolls-out-features-to-tutor-users-and-even-handle-live-translation-as-a-bonus","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/109993\/","title":{"rendered":"Duolingo is facing an existential crisis as Google Translate rolls out features to tutor users\u2014and even handle live translation as a bonus"},"content":{"rendered":"<p>Google\u2019s new AI-powered features for Google Translate are taking a page from Duolingo\u2014and its responsive live translation could increasingly make language barriers a thing of the past.\u00a0<\/p>\n<p>Powered by its AI model Gemini, Google\u2019s new beta \u201cpractice\u201d option will let English-speaking Google Translate users practice their Spanish or French with custom lessons designed to fit each learner\u2019s level of comprehension. Spanish, French, or Portuguese speakers can also bolster their English skills using the app.<\/p>\n<p>By writing out a learning goal, like getting to know a host family better or going on vacation, the app will tailor lessons to the user. Much like the language-learning app Duolingo, users can use the new Google Translate features to practice both listening and speaking, with helpful hints available when necessary, while also checking their daily progress, Google said in a <a href=\"https:\/\/blog.google\/products\/translate\/language-learning-live-translate\/\" target=\"_blank\" rel=\"noopener nofollow\" aria-label=\"Go to https:\/\/blog.google\/products\/translate\/language-learning-live-translate\/\" class=\"sc-4f49155c-0 hLtviE\">blog post<\/a>.\u00a0<\/p>\n<\/p>\n<p>Shares of Duolingo fell 3% following Google\u2019s announcement before rebounding Wednesday as of midday. The language-learning app, which boasts 130 million active users, has faced increased pressure from AI models like ChatGPT and Gemini, which are also capable of helping users learn a new language. Notably, only about 10% of Duolingo\u2019s users are paying customers, CEO Luis von Ahn told the <a href=\"https:\/\/www.nytimes.com\/2025\/08\/17\/business\/duolingo-luis-von-ahn.html\" target=\"_blank\" rel=\"noopener nofollow\" aria-label=\"Go to https:\/\/www.nytimes.com\/2025\/08\/17\/business\/duolingo-luis-von-ahn.html\" class=\"sc-4f49155c-0 hLtviE\">New York Times<\/a> earlier this month.<\/p>\n<p>After von Ahn <a href=\"https:\/\/fortune.com\/2025\/08\/18\/duolingo-ceo-admits-controversial-ai-memo-did-not-give-enough-context-insists-company-never-laid-off-full-time-employees\/\" target=\"_self\" aria-label=\"Go to https:\/\/fortune.com\/2025\/08\/18\/duolingo-ceo-admits-controversial-ai-memo-did-not-give-enough-context-insists-company-never-laid-off-full-time-employees\/\" class=\"sc-4f49155c-0 hLtviE\" rel=\"nofollow noopener\">sent a memo<\/a> declaring the company\u2019s new \u201cAI-first\u201d strategy, he later clarified his comments, saying Duolingo was \u201chiring at the same speed as we were hiring before.\u201d\u00a0<\/p>\n<p>Still, von Ahn said he wasn\u2019t worried about large language models (LLMs) encroaching on the language learning space.<\/p>\n<p>\u201cJust having conversations in French on something like ChatGPT gets pretty boring after a while. It doesn\u2019t keep you there. We keep you on task with all the gamification,\u201d he told the NYT.\u00a0<\/p>\n<p>In a statement to Fortune a spokesperson for Duolingo said the company has spent 13 years making language learning engaging.<\/p>\n<p>\u201cAt Duolingo, we\u2019ve spent 13 years building motivation and making it fun to keep going \u2013 because sticking with it is the hardest part of self-learning,\u201d the spoksesperson said in a statement. \u201cThat\u2019s what has made us not just the world\u2019s most popular education app, but also a globally loved brand that people return to every day. That focus continues to resonate. In <a href=\"https:\/\/fortune.com\/company\/q2\/\" target=\"_blank\" aria-label=\"Go to https:\/\/fortune.com\/company\/q2\/\" class=\"sc-4f49155c-0 hLtviE\" rel=\"nofollow noopener\">Q2<\/a> 2025, daily active users grew 40% year over year, fueled by deep insights into what keeps learners progressing. We\u2019ll keep innovating, but always with the same goal: making learning stick.\u201d<\/p>\n<p>Google also introduced AI-powered live translation features this week for on-the-spot conversations. Translations will be read aloud and presented on the screen with a transcript. Google\u2019s advanced voice-and speech-recognition models are able to isolate a user\u2019s voice so the app can be used even in noisy spaces.<\/p>\n<p>In June, at its Worldwide Developers Conference (WWDC), <a href=\"https:\/\/fortune.com\/company\/apple\/\" target=\"_blank\" aria-label=\"Go to https:\/\/fortune.com\/company\/apple\/\" class=\"sc-4f49155c-0 hLtviE\" rel=\"nofollow noopener\">Apple<\/a> also <a href=\"https:\/\/techcrunch.com\/2025\/06\/09\/apple-introduces-live-translation-across-messages-facetime-and-phone-at-wwdc-25\/\" target=\"_blank\" rel=\"noopener nofollow\" aria-label=\"Go to https:\/\/techcrunch.com\/2025\/06\/09\/apple-introduces-live-translation-across-messages-facetime-and-phone-at-wwdc-25\/\" class=\"sc-4f49155c-0 hLtviE\">announced<\/a> new live-translation features powered by its homegrown Apple Intelligence that will be available for iMessage, FaceTime, and phone calls.\n<\/p>\n<p>Introducing the 2025 Fortune Global 500, the definitive ranking of the biggest companies in the world. <a href=\"https:\/\/fortune.com\/ranking\/global500\/?&amp;itm_source=fortune&amp;itm_medium=article_tout&amp;itm_campaign=plea_text\" target=\"_self\" aria-label=\"Go to https:\/\/fortune.com\/ranking\/global500\/?&amp;itm_source=fortune&amp;itm_medium=article_tout&amp;itm_campaign=plea_text\" class=\"sc-4f49155c-0 hLtviE\" rel=\"nofollow noopener\">Explore this year&#8217;s list.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Google\u2019s new AI-powered features for Google Translate are taking a page from Duolingo\u2014and its responsive live translation could&hellip;\n","protected":false},"author":2,"featured_media":109994,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[62,276,277,49,48,27195,192,21021,2523,64,61],"class_list":["post-109993","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-ca","tag-canada","tag-gemini","tag-google","tag-google-ai","tag-language","tag-tech","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/109993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=109993"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/109993\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/109994"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=109993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=109993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=109993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}