Summary<\/p>\n
Gentle Monster\u2019s HAUS NOWHERE has unveiled its first art project created in collaboration with Namibian-German artist and director Max Siedentopf
\n\u201cMore Is More\u201d is now on view in Seoul, Dosan, Shanghai and Shenzen<\/p>\n
Even if you\u2019ve never heard of HAUS NOWHERE, you know HAUS NOWHERE. The Gentle Monster<\/a> brainchild behind this massive, two-faced cyborg<\/a> for the eyewear label\u2019s Margiela collab or Nudake\u2019s crossaint-clad Shainghai store<\/a>, the experimental project is on a mission to rewrite the rules of retail.<\/p>\n For the launch of its new Seoul outpost, HAUS NOWHERE has unveiled its first major artwork, \u201cMore Is More,\u201d created in collaboration with artist and director Max Siedentopf<\/a>. Lauded for his surreal, hyperrealistic sculptures, Siedentopf pushes the brand\u2019s \u201cspace unlike any other\u201d mantra into a new register, blending art, technology and design for an uncanny, cinematic encounter that reinvents the very idea of a brand space.\n<\/p>\n \u00a0\n<\/p>\n Now on view in Seoul, Dosan, Shanghai and Shenzen, the four-part installation takes shape as a mountain of black trash bags, rising and falling in hypnotic rhythm. At the center of it all stands an elderly man, grip tightened on a single gold bag, with animatronic eyes wandering across the scene. Other iterations feature other figures with faces buried in the heap.\n<\/p>\n