{"id":118993,"date":"2025-09-04T09:56:07","date_gmt":"2025-09-04T09:56:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/118993\/"},"modified":"2025-09-04T09:56:07","modified_gmt":"2025-09-04T09:56:07","slug":"what-nascar-got-right-and-wrong-with-the-broadcast-deal","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/118993\/","title":{"rendered":"What NASCAR Got RIGHT And WRONG With the Broadcast Deal"},"content":{"rendered":"

IndyCar just wrapped up its season with a TV ratings win, posting its best numbers since 2008, while NASCAR finds itself in a complicated spot with its new broadcast deal. The balance between cable, streaming, and over-the-air TV has never been more critical, especially with cord cutting accelerating and the NFL flexing its unmatched dominance by streaming games for free on YouTube. NASCAR\u2019s Cup Series sits spread across Fox, NBC, TNT, and Prime, while the Xfinity Series thrives on the CW, and Trucks continue to languish on FS1. The numbers tell one story, but scheduling, competition, and presentation tell another, and the future of NASCAR\u2019s reach may depend on whether they\u2019ve learned from IndyCar\u2019s approach.<\/p>\n<\/p>\n

IndyCar\u2019s finale surged 136% from last year and avoided heavy NFL and NASCAR competition. Can NASCAR learn the value of consistent, smart scheduling?<\/p>\n

NASCAR\u2019s Cup deal is cable-heavy, with 24 of 38 races locked there, even as cable households keep vanishing. How sustainable is that through 2031?<\/p>\n

The CW\u2019s investment in Xfinity has turned into a ratings win, with nearly every race topping a million viewers \u2014 should Cup races move that direction?<\/p>\n

Prime brought NASCAR its youngest audience in a decade, but Fox and TNT\u2019s struggles loom large \u2014 will streaming eventually carry the series?<\/p>\n

\"\"<\/a><\/p>\n

The stakes are only growing as NASCAR navigates six more years under its current deal. If cable keeps shrinking, and if the NFL and IndyCar continue out-maneuvering them with scheduling and accessibility, NASCAR could be facing an uphill fight for eyeballs. The Xfinity Series shows what\u2019s possible when you lock in a dedicated partner, but can the Cup Series pull off the same transformation?<\/p>\n

Watch Also<\/p>\n","protected":false},"excerpt":{"rendered":"IndyCar just wrapped up its season with a TV ratings win, posting its best numbers since 2008, while…\n","protected":false},"author":2,"featured_media":118994,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[446],"tags":[49,48,634,82],"class_list":{"0":"post-118993","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nascar","8":"tag-ca","9":"tag-canada","10":"tag-nascar","11":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/118993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=118993"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/118993\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/118994"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=118993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=118993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=118993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}