{"id":131483,"date":"2025-09-09T15:14:08","date_gmt":"2025-09-09T15:14:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/131483\/"},"modified":"2025-09-09T15:14:08","modified_gmt":"2025-09-09T15:14:08","slug":"updated-branding-brings-hawaiian-hemp-wellness-to-golf-world","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/131483\/","title":{"rendered":"Updated branding brings Hawaiian hemp wellness to golf world"},"content":{"rendered":"<p>Editor&#8217;s note: This is the first in an ongoing series that spotlights various marketing campaigns within the golf industry and gives an inside look at how they came about.   <\/p>\n<p>    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2025\/09\/1757430848_329_\" alt=\"MauiGrownProducts.jpg\" width=\"840\" height=\"460\"\/><\/p>\n<p>SUMMARY<br \/>A golf-targeted rebrand rooted in Hawaiian healing brought SwingEase to life with a name, identity, and look designed to stand out in pro shops and stand up to pain.<\/p>\n<p>CAMPAIGN<br \/><a class=\"Link\" href=\"https:\/\/mauigrownremedies.com\/\" target=\"_blank\" data-cms-ai=\"0\" rel=\"nofollow noopener\">Maui Grown Remedies<\/a>, a hemp processor from Hawaii, was launching a brand new line of cannaibis-based healing products into the golf market. Buffalo Groupe helped the company develop a name, brand identity and package design for the new line, using its proprietary golfer research panel to get quick-turn feedback on visual designs along the way. <\/p>\n<p>The result was a data-backed brand (SwingEase) that paid homage to the parent company&#8217;s Hawaiian roots, captured the medicinal nature of the product, and stood out in a positive way to its golfer target.<\/p>\n<p>Note:\u00a0Buffalo Groupe publishes The First Call.<\/p>\n","protected":false},"excerpt":{"rendered":"Editor&#8217;s note: This is the first in an ongoing series that spotlights various marketing campaigns within the golf&hellip;\n","protected":false},"author":2,"featured_media":131484,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[443],"tags":[49,48,622,82],"class_list":{"0":"post-131483","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-golf","8":"tag-ca","9":"tag-canada","10":"tag-golf","11":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/131483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=131483"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/131483\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/131484"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=131483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=131483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=131483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}