{"id":133595,"date":"2025-09-10T11:22:08","date_gmt":"2025-09-10T11:22:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/133595\/"},"modified":"2025-09-10T11:22:08","modified_gmt":"2025-09-10T11:22:08","slug":"audi-announce-key-partnership-ahead-of-debut-f1-season-in-2026","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/133595\/","title":{"rendered":"Audi announce key partnership ahead of debut F1 season in 2026"},"content":{"rendered":"

Audi<\/a> have agreed a partnership with Adidas<\/a> ahead of their debut season in Formula One<\/a> next year.<\/p>\n

The German automotive giant will take over the current Sauber team<\/a> at the end of the season, with Nico Hulkenberg<\/a> and Gabriel Bortoleto<\/a> signed up to continue as the team\u2019s driver pairing.<\/p>\n

German apparel company Adidas started a partnership with Mercedes this year but have now added Audi to their F1 roster, with a multi-year agreement signed to be their clothing partner.<\/p>\n

“We are very proud to partner with the future Audi F1 team and support their debut into the highest level of competition for the sport,\u201d said Adidas CEO Bjorn Gulden.<\/p>\n

\u201cBringing together the iconic four rings and our three stripes to the 2026 paddock marks an exciting new chapter in motorsport.<\/p>\n

\u201cAs part of our ongoing commitment to F1, this partnership showcases our focus on collaborating with brands rooted in shared beliefs and innovative perspectives, on and off the track.<\/p>\n

\u201cWe are very much looking forward to unveil all that we have planned as we look to enable the drivers and the team to succeed and engage a new generation of motorsport fans!\u201d<\/p>\n

Sauber are currently eighth in the constructors\u2019 championship<\/a> but secured a podium at Silverstone in July with Hulkenberg.<\/p>\n

\"Audi<\/p>\n

Audi join F1 next year (Getty Images)<\/p>\n

Sauber team principal Jonathan Wheatley added: \u201cThis partnership brings together two iconic brands \u2013 the four rings and the three stripes \u2013 on a global stage and it represents a bold step forward in our journey to the grid as the Audi F1 Team.<\/p>\n

\u201cWith adidas, we\u2019re equipping our people with elite technical sporting gear that enhances performance where it matters most.<\/p>\n

\u201cBeyond racing, we share a commitment to making an impact off the track through innovation, style and a relentless pursuit of excellence. Together, we will create bold brand activations and groundbreaking experiences.\u201d<\/p>\n

Audi join F1 next year for a new era of engine and chassis regulations in the sport, while American-owned Cadillac join as F1\u2019s 11th team.<\/p>\n","protected":false},"excerpt":{"rendered":"Audi have agreed a partnership with Adidas ahead of their debut season in Formula One next year. The…\n","protected":false},"author":2,"featured_media":133596,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[441],"tags":[49986,584,72754,72756,49,48,72753,578,576,577,72755,3019,13588,72752,82],"class_list":["post-133595","post","type-post","status-publish","format-standard","has-post-thumbnail","category-formula-1","tag-adidas","tag-audi","tag-audi-f1-team","tag-bjorn-gulden","tag-ca","tag-canada","tag-debut-season","tag-f1","tag-formula-1","tag-formula1","tag-german-automotive","tag-nico-hulkenberg","tag-partnership","tag-sauber-team","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/133595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=133595"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/133595\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/133596"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=133595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=133595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=133595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}