U by Kotex<\/a> to debut a brand-new hair color on Sept. 9: \u201cperiod red.” It sends a message of strength to women and girls everywhere to not let their menstrual cycles hold them back from the game.<\/p>\n\u201cWe want women, little girls, we want them to see this representation and understand that periods are a normal thing,\u201d Williams told PEOPLE, adding, “we all go through it. We just want to let young girls know, keep playing sports.\u201d\n<\/p>\n
The two are seizing the spotlight they earned during July’s WNBA All-Star Weekend in Indianapolis, Ind., when they live-streamed their experience navigating the star-studded event for 72 hours straight, to share that important message. And that wild weekend is an experience they look back on fondly.\n<\/p>\n
For Hiedeman, a particularly standout moment was the first night. \u201cEverybody coming together, not only just the players but the coaches up there and people who worked for other teams \u2026 it really set the tone for the whole all-star weekend,\u201d she recalled.\n<\/p>\n
As for Williams\u2019 favorite memory? \u201cTurning up with Cathy [Engelbert], our commissioner,\u201d she said, laughing so hard she caused Hiedeman to giggle too. \u201cWhen she pulled up on us we thought she was just going to say what’s up, [but] she started dancing.\u201d\n<\/p>\n
Courtney Williams and Natisha Hiedeman.<\/p>\n
Aiden Nicell, Agency96<\/p>\n
Though the StudBudz recently achieved viral fame together, they’re longtime members of the league: Hiedeman is in the seventh season of her WNBA career and Williams is in her 10th. They’re a powerhouse on the court together, and inseparable off it as well.\n<\/p>\n
“She’s like the most caring person in life,\u201d Hiedeman of Williams. \u201cShe’s just a very genuine, giving person.\u201d\n<\/p>\n
Williams echoed the same sentiment, calling \u201cT\u201d the \u201csweetest thing\u201d and a \u201csoft girl” \u2014 that is, unless she hasn’t had a meal in a minute. \u201cWhen she gets hungry, it’s just like everybody get out of the way,\u201d Williams said. \u201cShe don’t care what’s going on, where we at, what we doing \u2026 everybody stop talking to her.\u201d\n<\/p>\n
With their big personalities and contagious energy, it\u2019s no surprise the two besties have such strong game time and IRL chemistry. Their decision to dye their hair in unison is another example of how they’re united in their hope to lift up women’s voices and encourage more participation in women’s sports.\n<\/p>\n
\u201cThat’s what we’re hoping for, to make a lot of noise with debuting this red hair,\u201d Williams explained. And they’ll each put their own spin on the style; Hiedeman noted she channels “rock star” energy while Williams leans into a more “fly” and “spiffy” aesthetic, relying on oversized, cozy silhouettes.\n<\/p>\n
Courtney Williams and Natisha Hiedeman dyeing their hair.<\/p>\n
Aiden Nicell, Agency96<\/p>\n
From dominating the court to serving major style inspo, the StudBudz are just getting started. As for any big plans up their sleeve for the 2025 WNBA Playoffs, which kick off this Sunday, Sept. 14 (and for which which their team clinched the No. 1 seed and homecourt advantage)? It looks like basketball fans will just have to wait and see.\n<\/p>\n
\u201cI think it’s \u2018play it by ear,\u2019\u201d Hiedeman admitted with the slightest of smirks when asked if they are considering postseason shenanigans. \u201cNo set in stone plans, just go on with the flow.\u201d (Whether or not the pun was intended, we’ll be watching!)<\/p>\n","protected":false},"excerpt":{"rendered":"Just when you think they can\u2019t pull off any more stunts, the StudBudz ditched their iconic pink hair…\n","protected":false},"author":2,"featured_media":134122,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[629],"tags":[49,48,82,630],"class_list":{"0":"post-134121","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-wnba","8":"tag-ca","9":"tag-canada","10":"tag-sports","11":"tag-wnba"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/134121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=134121"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/134121\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/134122"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=134121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=134121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=134121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}