Elements of visual decoration and illustration also enhance this feeling of discovery, like the hand-drawn lines and strokes that adorn pages of menus and apparel labelling, connecting various elements. While these marks may initially come across as whimsical and random, there\u2019s usually a logic to their application, as seen in a deconstructed version of the logo that links its letters in a numbered, dot-to-dot-like system.<\/p>\n
The brief came to the studio via Mireia Campos, a strategic and creative consultant. As the space was going to double (or triple) up as a bar, restaurant, gallery and shop she was clear that the project would be a lengthy one, with lots of deliverables and applications, but Paula wasn\u2019t warned off and the studio took the project in their stride. They aimed to treat each element of the as an \u201cartwork in its own right\u201d, says Paula, \u201ccurated and designed to connect with the visitor in a specific way, at a specific time\u201d.<\/p>\n
One such example is Trobar\u2019s menu, which Paula describes as \u201ca project of its own\u201d. Rather than simply approaching it like your bog-standard double-sided card, Paula and the team proposed something much closer to a piece of editorial, or a book. It\u2019s divided into several booklets, of grey blue and white paper, then all bound together with a neon yellow ring binder. On the design, Paula says: \u201cIt had to be a highly structured piece, easy to understand, very readable, and simultaneously a piece of art. Achieving that balance \u2013 something perceived as a unique, artistic object while still being intuitive enough for someone to instantly understand that taco prices are per \u2018unit, or that certain cocktails are only available downstairs \u2013 was a complex task.\u201d Not only was the menu an important object, it also became something of a testing ground for all of the many \u201cingredients\u201d of the identity, a means to make sure they \u201ccommunicated cohesively\u201d.<\/p>\n
With so much time spent in the ideation and planning stage, Paula is letting various ephemera and ideas lead her down new paths, if the Trobar identity has taught the designer anything its that \u201csometimes it\u2019s important to recognise that the design phase \u2013 and jumping into the design programs \u2013 should come only at the very end.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Elements of visual decoration and illustration also enhance this feeling of discovery, like the hand-drawn lines and strokes…\n","protected":false},"author":2,"featured_media":13488,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[76,354,355,49,48,356,75],"class_list":["post-13487","post","type-post","status-publish","format-standard","has-post-thumbnail","category-arts-and-design","tag-arts","tag-arts-and-design","tag-artsanddesign","tag-ca","tag-canada","tag-design","tag-entertainment"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/13487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=13487"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/13487\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/13488"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=13487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=13487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=13487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}